Verasity - Advertising Services On Blockchain - Steemit Crypto Academy - S5W7 - Homework post for @wahyunahrul

in hive-108451 •  3 years ago  (edited)

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WHAT IS VERASITY? WHAT DO YOU THINK ABOUT THE PERFORMANCE OF THIS PLATFORM BROADLY?

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Advertising is that aspect of technological development that 70% if businesses across the globe could not have thrived without. A lot of business has sporadically evolved to where it is currently courtesy of advertising. This system has long been reckoned with basically on the newspapers, television and mobile phones and even in the recent times, this promotional activities have been relief upon by traders to sell their services to an unascertainable members of the public. The core essence of advertising is the creation of awareness and it happens to be a medium of bringing to the knowledge of the public, the existence of a particular brand of product or Services.

Virtually every sphere of life have embraced the concept of advertising this is inclusive of financial institutions, entertainment industry, investors and conventional traders.

Currently, many businesses in a bid to move with the technological advancement tends to be carried along with the trend in advertising their products mostly online. This is centered mostly on social medium like YouTube and the rest. This and many more platforms hugely reward its users for creating quality Content. This specifically provides dual benefits for its users in that inclusive of the fact that they advertise their products to the world at Large and possibly make huge sales at the end of the day, they also earn from those posts they make on the platform this is more typical of YouTube.

Now, the need for verasity arose in a bid to extinguish the majority of software bot views on those quality contents being made on social media masquerading as humans. This was the initiative of advertisement companies who has seen this as a disadvantage to the system and has proffered verasity as a solution to those buds.

The verasity platform is an initiative developed in the year 2018 by a software developer RJ Mark to proffer solutions to the problem associated with the unrealistic views in those platforms. Verasity is a Blockchain based platform created for this purpose. That is ensuring that the viewers are humans and bots. Just like the YouTube, verasity grant the opportunity of video sharing to content creators in addition to earning rewards from their posts.

Prior to the invention of verasity, when traders involve the service of content creators to promote their products or services. These creators in a bid to reach the post to a certain number of target audience, manipulate the views involving fake views of bots which is not profitable to the traders. At the end of the day, the team paying for such promotional activities are in loss.

The striking difference between verasity and other social media like YouTube used in promotional activities is that whereas YouTube rewards just content creators for making posts, verasity rewards both content creators and its viewers and this becomes an opportunity for viewers to earn. This is why I said verasity proffered solution to fake views because humans see it as an opportunity to increase their standard of living.
Another difference is that it provides advert engagements basically for Blockchain engagements.

This platform basically strengthens the e-sports industry and the gaming industry and offer a standard POV (Period of view) system that proffers issues around video advertising. Interestingly, the verasity platform has collaborated with many other platforms to advance its output like YouTube, JWplayer, flowplayer, kaltura, twitch etc and the outcome are progressive.

WHAT DO YOU THINK ABOUT THE PERFORMANCE OF THIS PLATFORM?

As earlier stayed, the outcome had been progressive so far. Real viewers have picked interest in this platform owing to its reward system. Needless to say that the platform necessitated this development by employing a layer protocol to filter fake bots in the viewing system.

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HOW DOES THE PROOF OF VIEW SYSTEM USED BY VERASITY VALIDATE REAL VIEWERS? EXPLAIN IN DETAIL AND MAKE AN ILLUSTRATION ABOUT IT.

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Remember I earlier mentioned that the system employ a layer protocol that helps to filter fake bots but the preceding action prior to this is the artificial intelligence which is first used to detect those fake bots and then the protocol layer does the finishing work.

The system is programmed in such a way that it creates a transparent and open system with the help of proof of view (POV). The POV system hinders the manipulation of fake views.

With proof of view the system tends to validate the real views by filtering the fake ones. It does this through a programmed verification module on a volatile storage system working in collaboration with a processor which stores data without any electronic aid. Feedbacks from those contents are sent to these storage which in turn is hashes and affixed to the POV Blockchain network.

ILLUSTRATION:

If 10 viewers view a content, the system is invented with an inbuilt Artificial intelligence to detect the fake viewers by understanding the uniqueness of those viewers.
If 7 viewers out of the 10 has the same characteristics which is typical of bots, the system automatically filters it. The reason for this is that all bots has exact features while human beers have an element of uniqueness in them... So where two viewers have unique features, the proof of view system records it as genuine views from real humans and not views.

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WHY IS "FAKE VIEWERS" SO DETRIMENTAL TO ALL PARTIES RELATED TO VIDEOS AND ADVERTISEMENTS THAT ARE SHOWN?

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There sure won't be need to filter fake viewers from the system if it wasn't detrimental to an the parties related to videos and advertisement. Recall I earlier said that there are teams who pay content creators to make posts for them and these creators at the end of the day manipulate viewers for those posts. The resultant effect of this is that the efforts, finances and goals of those teams gets thwarted being that their products only reaches fake viewers.

These fake users viewers are basically detrimental to the companies financing the adverts because they invest a lot in the advertising projects to get it across to a certain set of persons and they end up getting little or no output. It is also detrimental to the targeted audience who the project or content were meant to reach but was hindered by the software bots who are unrealistic and have no need for the advert.

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MENTION AND EXPLAIN WAYS THAT WE CAN GET VRA TOKEN REWARDS.

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The most popular ways we can receive VRA tokens are by:
Watching video contents
Clicking on ads post.

To get this done, we need to visit to Vera wallet and scroll down to where you have lists of videos.

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Particularly I clicked on technews to watch the videos on it as seen above.
And next, the video below opened up. At the top hand side of the video, I clicked on the trophy icon

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Upon clicking on it, your notification for email popped up and I inputted my email details and clicked on submit.

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Next, the notification popped up in my email account with a verification code

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Following the the instructions, I inputted the codes on the space provided on the website and clicked submit.

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After which a new page popped up implying my registration has completed with my wallet showing. As can be seen, I barely have earned anything in my wallet.
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Next, I went back to the video and complete watching it. Having done that, the trophy icon changed to green color and I clicked on it.

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Upon clicking on the trophy icon, I was redirected back to my wallet and then it showed I have earned 1 VRA token already in my wallet.
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This is the screenshot of my current earning.

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WHAT IS VRA VIRTUOUS CYCLE? EXPLAIN IT IN DETAIL.

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The VRA cycle is a series of preceding activities that take place within the VRA Ecosystem. It is these series of activities that maintains, sustains and facilitates consistency within the system in addition to its reward system. Top in the list of VRA cycle are cycle repeats, use VRA to, ads benefit publishers, publishers buy VRA, earn VRA and watch ads.

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Cycle repeats: with this feature, it is basically advantageous to the companies financing the adverts. Upon generating the revenues for placing the adverts through the content creators, these companies reinvestb the dividends to VRA token.

Use VRA to: The VRA tokens can be used for a lot of things which include staking and earning from it, it can be used to spend VRA for goods and services, swap chief coins like BTC/ETH.

Ads benefit publishers: The revenue publishers get from ads can be used to buy VRA on exchanges in a bid to get more engaging views.

Publishers buy VRA: In other to keep the campaign going, publishers buy VRA from exchanges to find their projects.

Earn VRA: Viewers earn VRA by eating great contents.

Watch ads: Another way to earn VRA if by watching ads.

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CREATE A VERAWALLET ACCOUNT AND SHOW THE COMPLETE STEPS (SCREENSHOT REQUIRED).

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To do this, I need to visit the website
Upon clicking, I clicked on create account since I don't have an account yet.
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Then I was redirected to another page where I had to insert my email details after which I clicked on create account.

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Then I had to go to my email to get my confirmation code which verawallet sent to my email address.

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Back to the website, I inputted the verification code sent to my email to the space provided for it in the website.
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Next was a step to protect my account which I have to scan the QR CODE to do this
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And then I inserted the authentication code in the space below from the QR code.
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Here I had a notification showing that my account has been successfully protected.
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And my wallet reflecting here showing a completion of my registration.

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EXPLAIN WHAT USE CASES THE VRA TOKEN HAS IN THE VERASITY ECOSYSTEM.

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The VRA token is the chief token in the verasity Blockchain and having said that, I will outline fewer activities that can virtually be carried out in the verasity Blockchain using VRA token.

  1. Staking: The VRA token can be staked. Your earnings as a stakeholder is solely dependent on the number of tokens staked. Staking is a matter of individual choice.

  2. Reward: By mere viewing of videos, viewers earn VRA tokens as rewards through the said platform.

  3. Publishing rewards: When a certain number of users view the advert by virtue of the attracting Reward system, it adds the number of revenues generated to the publishers.

  4. Referral bonus: Referees are rewarded with VRA tokens for each new users of viewer they refer to the verasity Blockchain.

  5. Payment of entry fees: VRA token are often used by game players to pay entry fees to register or participate in so many tournaments.

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EXPLAIN THE STEPS ON HOW TO STAKING VRA TOKENS (SCREENSHOT REQUIRED).

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I will explain the steps to do this below.
So first of all I will have to log in to my verawallet Account and then I clicked on staking
Next on stake VRA: as can be seen, the minimum to stake was 10,000 and maximum is 200,000,000.

And the next step was to stake where I had no VRA token so I can't stake.

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WATCH ONE OF THE VIDEOS ON THE VERASITY WEBSITE AND SHOW HOW WE CAN GET REWARDS FROM WATCHING THE VIDEO (SCREENSHOT REQUIRED).

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Below is the process to getting this done.
Recall I have only earned 1 VRA token but then watching this video for which I visited the website and then clicked on the exact video I wanted to watch and it popped up in the next page.
I watched till the end for the trophy icon to turn green and then I clicked on it.
From the next page it could be seen that I have earned another one VRA token making it 2.
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CONCLUSION

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Inconclusively, it was all an interesting piece to read and write on from @wahyunahrul as I got to learn alot about the verasity platform and knowing that there is such a platform that pays its users for just viewing a content on the social media.
As can be seen, I have earned 2 VRA already and I won't stop at that as I will ensure I reach the maximum all to hold this token and hoping its future will be as promising as we have just learnt.

Cc.
@wahyunahrul

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