April 30, 2023 update on audience-building for the [Popular STEM] community - 6.5K accounts reached/524 link clicks/28 days

Here is an update to our audience-building activities for the Popular STEM community during the week from April 23, 2023 through April 30, 2023.

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^{Pixabay license from Pexels at source, search keyword: "people"}

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	Summary
1.	During the last 28 days, the Science and Technology on the Social Blockchain Facebook page put Steem posts in front of 6,353 FB accounts (down from 7,547 last week).
2.	We continued our STEM Saturday post promotion tradition for its 48th consecutive week. The post was also shared on Twitter.
3.	Our 6th $30/30-day advertising campaign finished. It generated 622 link clicks in 30 days.
4.	Our 7th $30/30-day advertising campaign began. So far, it generated 5 clicks in less than a day.
5.	In the last seven days, we shared 14 posts from the Steem blockchain on the Facebook page, Science and Technology on the Social Blockchain
6.	Other FB page Numbers: 102 "Likes", 115 followers

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Introduction

Continuing our effort to become an audience-first community, and previously described in Delivering an audience for the [Popular STEM] community, we have a six-pronged effort in place to help STEM bloggers build an audience here in our community. They are:

1. Sharing posts on the Facebook page, Science and Technology on the Social Blockchain
2. Facebook advertising campaigns
3. Weekly STEM Saturday post promotion.
4. Automatic post pinning for authors who burn rewards through post promotion or burning of beneficiary rewards (Visibility as a service [VAAS]).
5. Upvotes for resteeming posts from our community (proof of resteem) or sharing them on Facebook (proof of share).
6. Using "PS🔥" through "PS🔥🔥🔥🔥🔥" badges/labels to provide additional visibility for author accounts in the community who burn STEEM or SBD.

^{Any/all of these programs are subject to change or discontinuation at any time without notice.}

Click through to Delivering an audience for the [Popular STEM] community for more information about any of those initiatives.

The purpose of today's update is to report back on some of those initiatives during the week.

Facebook post sharing

This week we shared 14 posts on Facebook. The picture to the right shows the top-10 sorted by "Reach". A 25% beneficiary setting has been applied for the author of the top post (not counting mine), @sarahjay1. Here are links to the top-5 posts.

1. AI: To pause or not to pause by @remlaps.
2. NASA updated Curiosity software for better driving on Mars by @sarahjay1.
3. The Most Convincing Time Traveler Story by @answerswithjoe.
4. Stop Downloading So Many Apps! by @skycorridors.
5. India will build a gravitational wave detector by @sarahjay1.

If you are a STEM enthusiast, please consider following these authors and supporting their content!

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Facebook advertising

Our 7^th $30/30-day advertising campaign began for the post, AI: To pause or not to pause. So far, in less than a day, it has reached 68 accounts and generated 5 link clicks at a cost of $0.10 per click. (The screen grab says 2 days, but it was not approved by FB until this morning.)

Our 6^th $30/30-day advertising campaign finished or the post, Monkeys from Thailand are using “tools” similar to the ancient hominins. In 30 days, the post reached 7,936 Facebook accounts and generated 622 link clicks at a cost of $0.05 per click.

Finally, both of the posts from our last two 30-day advertising buys remain in the "Featured" section of the Science and Technology on the Social Blockchain Facebook page.

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STEM Saturday post promotion

For the 49^th STEM Saturday post, we promoted posts by @jorgebgt and @sarahjay1.

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Proof of resteem / Proof of share

No one participated in the proof of resteem/proof of share commenting.

The opportunity is renewed here. 25% of this post's beneficiary rewards have been set to @penny4thoughts for distribution to accounts that resteem articles from the Popular STEM community or share them from the Science and Technology on the Social Blockchain Facebook page.

Recapping from Delivering an audience for the [Popular STEM] community, here's how to be eligible:

Proof of Resteem

1. Find a Popular STEM post that you think would interest your followers. (It can be before or after payout time)
2. Resteem that post (not this one)
3. Post a reply to this post with a link to the post that you resteemed, a screencap of the resteem on your blog, and a sentence or two describing the reason why you thought the post would interest your followers.

• Note that the replies must be posted at least 1 day before this post's payout time.

Proof of Share

1. Go to the Science and Technology on the Social Blockchain FB page and find a post that you think would interest your followers. (It can be before or after payout time)
2. Share that post (not this one).
3. Post a reply to this post with a link to the post that you shared, a screencap of the share on your Facebook timeline, and a sentence or two describing the reason why you thought the post would interest your followers.

• Note that the replies must be posted at least 1 day before this post's payout time.

I invite other curators to monitor these comments in order to add to the incentive for audience-growth.

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Label for burning STEEM

No new badges were applied for burning tokens this week.

Here's the label/badge system that will be applied to recognize authors for burning STEEM (or the equivalent amount of SBD):

Badge	Burn amount
PS🔥	0.001-2.999 STEEM burned
PS🔥🔥	3-5.999 STEEM burned
PS🔥🔥🔥	6-11.999 STEEM burned
PS🔥🔥🔥🔥	12-24.999 STEEM burned
PS🔥🔥🔥🔥🔥	>25 STEEM burned

( PS stands for "Popular STEM" )

Note that I don't yet have any way to monitor/track this easily, so authors need to let me know when they are eligible for a badge, and I'll be able to verify it.

Automatic post-pinning

All promoted posts from STEM Saturday were eligible for automatic pinning from mod-bot.

Authors can have their own posts pinned by setting a @null beneficiary or by sending SBD to @null for post promotion.

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Conclusion

If you are a STEM enthusiast and you'd like to help build a more vibrant STEM community on the Steem blockchain, then please join our community, Like our Facebook page, and help us build our audience. If you are a STEM blogger, and you want to build an audience for your blog, then we want to help. Please contribute your content here.

As a community, we succeed or we fail together, so let's get to work building our STEM topical audience!

Note that any and all of these initiatives are subject to change or discontinuation without notice at any time.

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Thank you for your time and attention.

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Steve Palmer is an IT professional with three decades of professional experience in data communications and information systems. He holds a bachelor's degree in mathematics, a master's degree in computer science, and a master's degree in information systems and technology management. He has been awarded 3 US patents.

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^{Pixabay license, source}

Reminder

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