From mechanical reproduction to digital creation: NFT art appreciation methodology (1)

The popularity of NFT is visible to the naked eye, but the valuation method of NFT is different, just as we did in the previous Beeple cash out, NFT art is a bubble? The value evaluation of NFT works of art is not strictly in accordance with the labor value theory, but more depends on people's subjective cognition.

2021 is likely to be the year of the real rise of NFT. Before we enter with funds, we still need to do a little bit of preparation to learn to appreciate NFT art. This is a new form completely different from the past.

• Why learn to appreciate NFT?

The long tail effect will be activated. Unlike defi, it is very difficult to judge the value of an NFT artwork by using TVL, number of participants and other data. It can be used as a reference case. However, the value of an art does not depend on the public's vision, but on the real endorser. Even if the world doesn't like it, it's worth it if you like it yourself.

It has become normal to humanize the gatekeeper, which is different from the auction mode of traditional art. The trading platform of NFT works of art is more like a matchmaking relationship. After going to the gatekeeper, the task of appreciating and valuing NFT artworks falls on them. You must learn to appreciate them before you buy them.

We give appreciation a simple definition in advance. The non economic purpose of appreciating NFT artworks is to collect and entertain ourselves, while the economic purpose is to judge the possibility and extent of appreciation of NFT artworks. The former does not need to be repeated, and each has his own good mind. This paper focuses on the latter.

• How to appreciate NFT art?

First of all, starting from looking for "aura", this is Benjamin's art in the era of mechanical reproduction. He thinks that the most important defect of the artistic works produced by human beings after entering the industrial age is the lack of "aura". In Benjamin's view, aura is mysterious, vague, unique and inaccessible,In art, it is related to the authenticity and uniqueness of artistic works. For example, the original work of Da Vinci's Mona Lisa has this mysterious temperament.

Reproducible art did not appear in the digital age, but appeared in the 15th century. With the promotion of industrialization, aura of this kind of art has disappeared gradually. In other words, the most important feature of art is its unique scarcity value. If the art works of digital / encrypted era hope to be included in the art category, they must keep their aura.

From this point of view, NFT is not only for the confirmation of rights and anti-counterfeiting. I have the NFT value of this work, while you only have the copy of the work. Let's welcome Aura's return.

In other words, if aura can't be found in the digital / encrypted era, it's hard to call it art.

Since the Renaissance, the history of Western art has gradually outlined some characteristics, and most of the works of art we appreciate at present belong to this category. The more fashionable contemporary art and crypto art are more like after rhyme. But we can see the trend better only by knowing the past, so let's enjoy it together.

Next, let's give some examples to let you feel what art is. In essence, art is a human spiritual activity. The following can only give inspiration, regardless of right or wrong.

Today's first article, we will look at it from a comparative perspective, and the second one from the perspective of participatory appreciation. crypto art is not superior, but an art form that everyone can participate in. Everyone can generate their own NFT artworks.

• Religion to Secular: the most important feature of the Renaissance is the restoration of "human nature".

Venus in the mirror

Created in the 17th century, the author Velasquez is a Spanish court painter. This painting is also the only female nude painting in 17th century Spanish painting.

Venus has divinity, but Venus is not the God of Christianity, but the God of ancient Rome. At the same time, in the middle ages, she dared to create nude paintings of women to show the beauty of women themselves, so it is needless to say that the resistance means.

Examples of beeple's work

The implication of this work has nothing to do with divinity, and there is no taboo. It is also about nudity. But we all know the evil taste. Compared with medieval painters, crypto / digital artists are so unrestrained.

Western centralism?It seems that everything is western, and we acquiesce that these are arts. Of course, non Western artists will actively catch up with them.

The virgin on the chair

The author is Raphael. The Madonna in his works is different from the previous dark and cold colors, abstract and pale, but full of tenderness and motherhood, which endows the virgin with human nature. What people feel is not a sense of distance, but a sense of intimacy.

But now the crypto art is mostly done in the West. From religious posters to contemporary art, and then to crypto art, non Western artists are rarely seen. However, there is also good news. China Tracy has been added to K21, a closed art machine gun pool project under Kanon of NFT project,It is also the embodiment of Chinese artist Cao Fei in the virtual world interactive work second life.

At least our modern development has been enough for Chinese artists to participate in this wave of crypto art, and we expect our artists to embrace crypto art. At least, using Chinese elements will be more handy and reduce the risk of being misappropriated by culture.

Concrete and abstract, from the description of realistic existence to the arrangement and combination of light and geometry, all art forms are going to disappear.

This wave originated from Impressionism to the abandonment of all forms in pop art. The interpretation of art varies from person to person. This is also an important reason why contemporary art is not understood by the public.

Girl with Pearl Earrings

Painting master Vermeer's works, even if we do not have any pre knowledge, we can also feel the beauty of girls.But in fact, the identity of a girl is so far far, and his headband is not a Dutch or Christian dress, but a Muslim decoration. As for the earrings, in the era of advocating simplicity and abstinence, they are not completely accepted by the world, but their beauty can be perceived across the whole era.

Cute version of the girl with pearl earrings drinking milk tea

In the past, only by understanding the background and history of the paintings, can we distinguish the connotation that the artworks want to convey, that is to say, there is a common sense space, and the artistic works can be interpreted and perceived.However, contemporary art is particularly abstract, and its interpretation will become a minority and subdivision, which is an extremely personal way.

So far, we have tried to appreciate crypto / digital art from the perspective of the development of Western art history. Next, we will try to generate NFT and own our own NFT art works.