Media and Ethics during a period of crisis.

Napoleon once said “press is the fifth power of the world". In the age of information, media are considered one of the most important means of communication. This creates an important role for media in creating national unity and remodelling of public opinions due to the widespread access to the media. Crisis in all its forms are an inseparable part of mankind's life and their diversity is increasing over time.
Media and its tools play an important role in what we think about, how we think about it; and what, how and why effects our emotions. In the eye of normal people, regardless of their education level, the belief that media has unimaginable power is widespread. Most people think that media can change philosophical and political opinions, give thoughts new form and guide all our actions. Media facilitates access to information for policymakers, managers and citizens alike and increases the speed with which new information is gathered accumulated and distributed, further increasing its role in managing crisis situations such as natural disasters. The media can calm the populace and encourage them to do positive actions, and vice versa, terrorized the populace and create chaos. Nevertheless, the role of media in any crisis cannot be denied.
Media outlets must avoid spreading false reports and manage public opinions by producing accurate, varied and novel news. Public opinion is always disturbed during a crisis. It is worth mentioning that without positive attitude in the media; even the best efforts of policymakers and managers would not have the best possible effect.
In these situations, reporters working for the media should receive the information only from official sources in order to limit the number of contradicting and confusing information. Accurate and updated information is among the most important factors in finding solutions in extraordinary and crisis situations and providing this accurate information is the best way for the media to help the victims. Media experts and reporters are the bridge between people and the government.
If, by considering the nature of the society, the media plays an active, positive role before, during and after natural disasters and endeavours to offer positive criticism to the efforts of the government, it can be instrumental in increasing the protection against crises and disasters; assisting people and the government in prevention, confrontation, rebuilding and rehabilitation efforts. Showing the real needs of the victims, helping the officials in gathering and organizing humanitarian aids and assisting the law enforcement to stop looting in affected areas are among the actions that must be the priority of the media during any disaster or crisis.
People expect media coverage during a period of crisis to be realistic, objective and non-promotional so that the events are reported in a precise and accurate manner. Therefore, the media has a duty towards public to perform their duties with a social commitment towards the society at all times.