Immersion is a member of both ATSC and MPEG, two influential standards development organizations that define media creation, delivery, and playback formats across the consumer electronics ecosystem. "Our role in these organizations is to advocate for an approach that will fit the needs of haptic industry members and the ecosystem, and enable us to drive greater use of haptics in multimedia content," said Dr. Yeshwant Muthusamy, Senior Director, Standards at Immersion.
