The Swedish Armed Forces have in recent years been betting on diversity, inclusivity, and equality, embracing mottos like "Our strength consists of differences", "Come as you are", and "We don't always march straight". Increasing the share of women is seen as another important milestone in "breaking up the male monopoly".
Despite numerous initiatives including costly ads and awareness-raising campaigns, the Swedish Armed Forces have failed to meet this year's goal of having at least 20 percent of its conscripts be women.
While some units in the Air Force and the Navy have effectively met the target, the Armed Forces in general is lagging behind.
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