There's perhaps no one who wants to put the debate over how to pronounce GIF to rest more than peanut butter maker Jif. At least, that's the message the company is putting across by teaming up with search engine Giphy in an attempt to settle, once and for all, how to correctly say the name of the looping videos shared widely across the internet.
To drive the point home, Jif on Tuesday said it's releasing a limited run of peanut butter jars labeled "GIF," which sell for around $10 on Amazon. The aim is to drill the fact that GIF is pronounced with a hard G sound, rather than a soft one like the peanut butter.
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