Digital assets have been ubiquitous in the news these days: cryptocurrencies, stablecoins or non-fungible tokens (NFTs), to name a few. Their applications are even more varied, from representing financial instruments to safeguarding authenticity and ownership of digital IP or physical assets. Enterprises that engage in digital assets have significant opportunity to deliver meaningful value to their customers with new service and business models. Following the recent webinar featuring Martha Bennett, VP and Principal Analyst at Forrester Research: Digital Assets, A New Paradigm For Financial Services, I had the opportunity to ask her a number of important questions to consider for any organization looking to bring digital assets into their enterprise.
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