We reached that stage, the habits cultivated for the COVID era are likely to stay for a longer time. One of them is the dependence on digital for everyday needs from shopping to banking, entertainment, and even education. One sector that may ultimately face disruptive effects due to the new normal is FMCG distribution.
Why Operations for FMCG distribution getting More Complex?
The operation is getting complex because of the following reasons:
- Customers would opt for a mix of online and physical retail experiences for shopping
- Predicted to reach a FMCG market size of PKR 1.5 Trillion / $5.6 Billion by 2025
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