The internet carrier that I use at home and on my phone has landed in the region. Which interrupted my last training session and at the same time had a meeting with my wife. Luckily, my other one has a dual-SIM phone with an employee card that is on a different operator. So I have connections, but it was a meeting of two simultaneous teams, as well as fighting all the programs running for the job. All I see is what I'm done for today.
With so few players on the market, infrastructure is easily disrupted, which is actually one of the problems with the Internet. I was reading the uninterrupted discussion from Google Australia and it’s time for a second level solution. Australia has 94 percent of Google searches. This is obviously a problem, but it is not uncommon as there are other options in the market place.
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If Google cuts the search service in Australia due to a change in the law to pay for content. However the gap will be quickly filled by a host of other existing search engines. They will introduce competition and innovation while spreading the value of data in many more hands including our own.
It is more likely that the more Google threatens, the more investigations there will be in their practice and the more transparency they lack. Considering the reported revenue of four billion dollars. Only 59 million taxes were paid. Governments themselves break the monopoly and persuade more companies to distribute goods and services.
They have the incentive to create more jobs. Because more companies are less efficient in the system, which means more workers are needed. For example, if Google is replaced by 10 companies, that means 10 CEOs will be needed. Smaller firms create jobs, larger firms have to integrate jobs to scale their companies and crash supply chains, further reducing employment.
The Australian government is now pursuing lawsuits from other countries and is exploring more deeply into Google's advertising model and how there is a serious conflict of interest in the way they operate. It is certainly recognized by anyone who pays attention. But governments aren’t usually that guy. However, noticing the advertising model they use is a key factor. Because it is actually such a large part of the total revenue flow. This is more than 80% of the total revenue of the alphabet, most of the revenue streams they create are directed towards increasing advertising.
The Facebook model comes from lots of ad-centric, about 90% of the revenue comes from advertising. Following the model of advertising means severely undermining their future profit prospects. Which could send investors looking for improved ROI if the trend continues and it is probably not controversial.
This will lead to division of investment and many more inefficiencies, effectively initiating decentralization of the industry. As well as ways to navigate the law. This will probably lead to actual decentralization and further investment in decentralized distribution systems will increase the amount of innovation. The more deviations from the model, the more innovation will be created in the way of preventing the market from collapsing.
Decentralized systems are effective in inventing and distributing, but not very effective in the application of organizations and agencies. However, it is in the second level. The infrastructure itself is highly efficient. Unless it is able to achieve protection and transaction volume as fast as possible. Until then the second level above can “fight it”. This creates a huge amount of market space for expansion. Much of this is a low-hanging fruit, which I see as a transformation of established Web 2.0 products and platforms into the Web 3.0 protocol.
This type of disruption occurs when it is currently considered a traditional business model Where start-ups can find a sleeve of space to grab a bunch of feet and then jog for success. Unicorns will be created in the future in this mess. There will be many failures along the way though. Failure in a decentralized system is not death, failure strengthens the system.
Healthy decentralization can be ineffective in some ways. But the ability to change form and take many paths at the same time makes it antifreeze. The centralization of the alphabet and Facebook has allowed them to be ubiquitous everywhere and to integrate and warm them up by relying on them. However, they are still the single point of weakness. They have advertising models in their main arteries that they rely on so much. Cut the arteries and they will bleed quickly.
They have become like a country that has monetized their oil reserves. However, it did not invest in other sectors when the oil ran out. Because of their structure, they are open to being cut off by law. That’s why they’re going to push back against anything that threatens their main earning stream.
This is why Twitter's Jack Dorsey is now so keen to create a decentralized platform. Because he recognized the risk of leaving all his chickens in the same coop with the hungry fox. Decentralization of resources is controlled and uncontrolled despite having a lot of centralized influence. Allows both the citizen and the simultaneous to expand the world in reconsideration.
Decentralization provides a level of protection, as it can adapt to the conditions and keep growing. Can scaling up and down as needed. It may take many days to come. But the realm of Web 2.0 Unicorns is coming very close. In order for them to survive, they have to fracture according to their choice or law. This reduces their efficiency and increases their operating costs. At a time when their earnings stream is under attack.
As always, what is on offer is opportunity. What I hope people understand is that even though we seem to have left Hive behind in the market. When it comes to taking advantage of modified forms of the Internet as we know it. What we are already doing is doing these old things Unicorns are hoping to succeed one day.