Bitcoin has exploded in 2024 and has already surpassed its all-time high, becoming an asset where more and more investors want to have in their portfolio and which aims to surpass even gold if it continues at this pace, without a doubt a historic opportunity that has not only left great benefits for many investors but is also being key for many companies that are fighting to carve out a place for themselves as the largest in the world.
In this case I would like to talk about microstrategy, which after all the criticism, its great commitment to bitcoin has made it position itself as one of the most leading companies in the ecosystem, also skyrocketing its price in the last year and leaving it with a lot of potential for the future. market cycles.
Although there is a lot of talk about microstrategy, there are still many people who do not know very well what this company consists of, microstrategy is a company based in Virginia, United States, that was founded in 1989 by the famous Michael Saylor and Sanju Bansal with the aim of helping other companies to understand and make the most of their data.
From the beginning they focused on developing software tools that would allow companies to analyze information to make more informed decisions to make all this possible, microstrategy has some essential tools such as its flagship product microstrategy analytics that makes it easier for companies to visualize and understand your data by offering tools that allow the creation of reports and control panels to facilitate decision making.
In addition, this company is always standing out for its great adaptation to new technologies and developments, not only having a great focus on blockchain and bitcoin technology, but they have also expanded their offering to include solutions in areas such as business mobile applications and Artificial Intelligence tools.
Regarding its history, microstrategy's first major client came in 1992 when it signed a $10 million contract with McDonald's. Then the company's revenue increased 100% each year between 1990 and 1996 just before going public on the stock market. June 11, 1998 in order to modernize and adapt to these technological advances.
The company began developing Mobile business intelligence software for smartphones and tablets in 2010 and since 2011 has offered its own cloud service. It is currently being used all over the world by companies that want to analyze data more quickly and secure to be able to make decisions based on data or develop mobile applications.
Microstrategy's bet on bitcoin, despite having had a great journey within the business sector, why this company is becoming so famous is for its bet on bitcoin in August 2020, microstrategy took a historic turn by entering the world of cryptocurrencies with the announcement of a pioneering investment in bitcoin which was a very important step for the company that made it the first publicly traded company to buy bitcoin after acquiring a total of 21,454 bitcoin.
This marked a turning point at the intersection between traditional finance and the crypto sector, a decision that was initially widely criticized since according to most news media this strategy was quite risky and bitcoin barely had any value, however it was led and supported by its visionary CEO Michael Saylor who openly expressed his confidence in bitcoin as a Superior store of value and an effective strategy to mitigate the risks associated with inflation.
But microstrategy did not stop at a single investment, but in September 2020 the company announced a second massive purchase of bitcoin, acquiring $400 million with the aim of continuing to raise funds that were then going to be used to directly purchase bitcoin, but all this The movement would continue in 2021 when, as the year progressed, Microstrategy continued to surprise the market by making successive purchases of bitcoin worth billions of dollars.
Strategy that was consolidated quite well, especially due to the great rise that bitcoin had, which, accompanied by the bullrun that we saw in 2021, made many investors reach the crypto sector and start hearing about Sailor and microstrategy. Shortly after, microstrategy took a very important step showing its main trust for bitcoin after officially declaring bitcoin as its main treasury reserve in September 2020, a decision that would mark a before and after for the company and a reference point in the institutional world highlighting bitcoin as a long-term strategy for protect the value of corporate assets against the onslaught of inflation.
But this does not end here since at the end of 2021 they carried out another very important action that would mark a turn towards the even deeper integration of bitcoin into the company's corporate culture when Michael Saylor proposed the possibility that microstrategy employees could receive part of their salaries in bitcoin, this initiative highlighted companies' confidence in the long-term usefulness of cryptocurrency and their willingness to adopt innovative practices in the workplace.
However, not everything has been simple since after an explosive Bull Market that took bitcoin to 69,000, the collapse of an FTX, the lending sector caused the market to collapse and left microstrategy in the eye of criticism since they began to spread rumors of the possibility that this great drop in bitcoin could put the company at risk.
But faith, patience and knowing when to invest has brought microstrategy to a point that places it among the best positioned companies today.
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