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FIFA (Fédération Internationale de Football Association) earns money from the FIFA World Cup in a variety of ways:
Broadcasting Rights: FIFA sells the broadcast rights of the World Cup matches to different television networks and media companies. These broadcasting deals generate a huge amount of revenue for FIFA.
Sponsorship: FIFA has a long list of official sponsors for the World Cup, including major corporations such as Coca-Cola, Adidas, and Visa. These companies pay a significant amount of money to FIFA to be associated with the World Cup, and to use their logos in promotional materials.
Ticket Sales: FIFA also earns money through the sale of tickets to World Cup matches. With millions of fans around the world eager to attend the biggest soccer event, the revenue that FIFA earns through ticket sales is substantial.
Licensing and Merchandising: FIFA has a comprehensive licensing and merchandising program that allows them to market the World Cup brand through a wide range of official merchandise. This includes items such as jerseys, souvenirs, and other collectibles.
Overall, FIFA earns a significant amount of money from the World Cup, and the tournament is known to be one of the most profitable sporting events in the world.