An on-page SEO audit involves analyzing the content and HTML source code of a webpage to ensure that it is optimized for search engines. Here is a step-by-step process for performing an on-page SEO audit in 2023:
1 - Identify the pages you want to audit: Start by selecting the pages on your website that you want to audit. These could be your most important pages or pages that are underperforming in search.
2 - Check for on-page elements: Look for on-page elements such as title tags, meta descriptions, header tags, and image alt tags. These elements should be unique, relevant, and descriptive for each page.
3 - Analyze the content: Check the quality and relevance of the content on each page. Make sure it is well-written, informative, and useful to your target audience.
4 - Check for broken links and errors: Use a tool like Screaming Frog or Google Search Console to find broken links, redirects, and other errors on your website. These can negatively impact your search rankings and user experience.
5 - Test the page speed: Use a tool like PageSpeed Insights or GTmetrix to test the loading speed of your pages. A slow loading speed can hurt your search rankings and drive away potential customers.
6 - Check for mobile-friendliness: Make sure your website is mobile-friendly and easy to navigate on a variety of devices. Use a tool like Google's Mobile-Friendly Test to check for any issues.
7 - Analyze your website's internal linking structure: Check for a logical and well-organized internal linking structure that helps search engines understand the hierarchy and importance of your pages.
8 - Review your website's external links: Check for any broken or low-quality external links that could be negatively impacting your search rankings.
By following these steps, you can perform a thorough on-page SEO audit and identify areas for improvement on your website.