"A journey of a thousand miles begins with a single step" is a common saying that originated from a Chinese proverb. This saying teaches that even the longest and most difficult undertakings have a starting point; something which begins with one first step. When starting a project, it is always difficult at the beginning but as soon as you make the first steps, things become a bit easier. However, that does not mean you should relax; challenges and obstacles always emerge along the way. Be prepared for any stumbling blocks and be ready to explore ways of overcoming those obstacles.
The most important thing is to never give up!
Learn From Others
The internet has a lot of information to help you in your journey. Learn from what others have accomplished or experienced; whether good or bad experiences, it’s still okay. People are always willing to share their experiences. Success comes from the most challenges. Social media is also full of people’s experiences. The beauty of social media marketing is it’s accessible to businesses of any size and stage.
Use social media as a Springboard
Small companies just starting out can take notes from how others really pounded the pavement with Instagram to build their brand. Larger, established brands can follow in the footsteps of those who have made it work and experiment with new social media features. Use social media marketing examples as inspiration for your next campaign, or for confirmation that you’re heading in the right direction. The sky is just the beginning!
Develop Your Content Strategy
All the work that we’ve done so far is finally going to get used while developing your content strategy. This is ultimately the most important part of your entire strategy. Now it’s time to decide what types of content you are going to post, and how often you are going to post. There are several different categories of content types that you can choose from.
Use Some Humor
This is one of my favorite categories because this can seriously be anything. Memes, funny Buzzfeed articles and videos, and so much more. Make your followers laugh, trust me they’ll love you.
Question of the Day
Engage with your audience by asking them questions. This could be something random, like "What TV show do you currently binge-watching?" or something business-related, like "What would you like to see for my next blog post?" and include a few options.
Be Inspirational
Join in on #MotivationMonday every now and then. Give your followers a dose of inspiration with an image, video, or quote. People are generally going through challenges and need some inspiration to get them out of the fog. “If you’re going through hell, keep going,” Winston Churchill.
Use Infographics
You can choose to create your own infographic using Canva or Illustrator or share an awesome one that you’ve found online that still pertains to your industry.
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Hey, @berniecrpto here. Thanks indeed for your unwavering support. I will surely do as you suggest.
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