Introduction

At SteemAlive community, we always think about taking promotion to the next level. We are not comfortable wih business as usual. That is why our next Steem Promotion project called Food4Thought is no longer business as usual. We discovered that retention of new users is a big challenge. So does it make sense to invest much energy in recruiting and mentoring new users when we are sure more than 50% will not stay?

So we designed Food4thought as a project that will reward new users that did well in their first 7 days on the platform. We decided to encourage them to stay by giving them free food items. We believe that this will impress on their minds the value that Steemit offers them. As a result, they will not like to leave immediately. You can read about Food4thought in this post. Let me show you some of the efforts that have gone into preparing to launch this great project tomorrow (19/4/2022) in Aba.

Creating Awareness and publicity materials

This is a Steem Promotion project, so we needed to create awareness for the project so as to attract new users. The first thing I did was to pay a graphics designer to make a flier for the project. Fliers make it very easy to start conversation with people. So we designed and printed 1000 fliers for this project. You can see the design and print out samples below.

_{The flier fits 5 pieces in one A3 paper}

_{The flier after cutting the A3 paper}

A Radio Presentation for Food4Thought

While the flier has been effective in creating awareness for this project, we also decided to target a wider audience by means of a Radio broadcast. So on Friday evening, I call the marketing department of Real 99.1 FM and booked for a presentation the following day. I paid and confirmed the slot.

On Saturday 16/4/2022, I and @samuel20 left the training center for the Radio Studio. The time they gave us was 4.15 pm. So by 3.45pm, we were already there, ready to make the presentation. After the News at 4, we were given the opportunity to use the studio and make the presentation. While we were still talking lots of calls came in. Our listeners were really interested. After we finished, we received more calls. Ofcourse, we took some pictures within the Radio house can be seen below.

_{Just outside the Radio Studio with @samuel20}

_{Inside the Studio after our presentation}

Food4Thought Branded T-shirts

The next thing I did was to buy Tshirts which the promoters will put on on the days of the mentorship classes. Appearing in branded Tshirts is another way to represent a big company well. People would recognize and acknowledge Steemit more when they see all staff or trainers in a uniform. We hope to create a great image when we launch this project, so the branded Tshirts are there to help us create a corporate image for Steemit. Below are images of the Tshirts.

_{The front and back design of the Tshirt}

The Tshirts will be made available on the first day of this project to our presenters and other members that would love to be part of the project. We hope to look great and uniform as we talk about the opportunity to our guests.

Giant Size banner for Food4thought

We will use our training center at Aba for this project. We have a seating capacity of 30 persons. When our guests come, they need to see some banner that will brand the project. So I went and designed a giant banner which we have already installed in our wall, inside the training center. We will use this banner to take images, as well as create awareness for the project. everyone that walks in will see this banner and understand what we are doing. You can see the banner images below:

_{Selfie with the Banner at the background}

_{The banner in full view}

Conclusion/Other Preparations

These are the things that I have put in place to ensure this project runs successfully. We are really optimistic the project will produce the expected results. There are other things we are yet to finalize. For example, we are planning to serve snacks tomorrow at the launch of this project. This will be determined by the number of persons that will be present.

The food items that we planned to give out will be given at the end of the 7 days of this project. Within that time, we will also purchase them and make them available. Already, we have bought a few. As donations for this project comes in, we will buy more. Hopefully, at the end of the project, everything will be ready.

I want to use this opportunity to thank all our members that supported this project. We still need more donations. You are free to donate foodstuffs, cash or crypto. I will be ready and happy to welcome your donations. Thank you so much @steemitblog for supporting this project