Interactive content is what drives people to engage and participate in what you’re delivering to them, thus increasing the chance of converting them from total strangers to buying customers. Interacting with your audience is essential for boosting sales as they won’t convert if they get bored with what they’re seeing.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
Interactive content is the key to higher conversion rates. People won’t buy from you if you don't grab their attention and build trust with them.
- Interactive content could be quizzes, a field for newsletter subscriptions, contact forms or even a simple question asked after a short video posted on a social media channel.
- Most users nowadays are very hard to catch, so if you do capture their attention in 2 seconds, consider them gone.
- People scrolling through social media usually love to feel they’re a part of something, and that is where your interactive content comes in.
- If you are able to make your customer engage, it’s a guarantee that your sales are going to get a boost.
Author by:
Adam Mikati