One has to Research and understand the ongoing Digital Marketing and Advertising trend, to get success in Digital Marketing.
It’s always one who learns and implements first, gets the success making millions of money online.
The first 5 ongoing trends, we should follow, Research, learn and apply to become a millionaire are as follows:
I’ll keep it short, so that you get to do your own Research based on these Ideas.
AI in Marketing
This is the #1 Digital Marketing Trend on our list.
The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future.
Little do we realize, the change has already begun.
60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites.Metaverse
A world within our world is what the Metaverse is popularly known as.
A digital avatar of yourself in a futuristic world where all possible actions can be taken seems a lot to do with gaming. So how does it become a Digital Marketing Trend in 2022?
Metaverse has made social commerce possible with a network of realities/virtual universes where space exists almost everywhere.
Well, digital marketers have found an opportunity for their brands to fill that space and create a whole new medium of digital marketing.
NFTs
Non-Fungible Tokens are the digital assets that you can trade.
Each NFT has a unique token that says that this is the original NFT and is owned by you.
NFTs have disrupted the art and technology world but it has started penetrating the marketing world as well.
Free NFTs are offered in a raffle as brands for their main marketing goals. For example, Marriott Bonvoy created a raffle where the winners would receive their own NFT and 200,000 Bonvoy points.
These kinds of digital marketing campaigns have been targeted by high-end brands like Adidas, Marriott, etc only. Once more and more brands utilize NFTs as a marketing tool, the growth and opportunities are unlimited.
Crypto
Cryptocurrency can be called the INSTAGRAM of the Finance World.
It entered the industry and slowly conquered while everyone never saw any potential in it.
There are 10-12 million active crypto investors in India and have been increasing since the returns are massive.
Cryptocurrencies have become one of the cooler things for millennials and therefore everyone wants to invest.
Crypto investing platforms are using this need of the new generation and offering them FREE parts of 1 cryptocurrency to create awareness and also give investors a glimpse of this investment avenue.Livestream Commerce
Livestream Commerce is quite new to India but China has already made a billion-dollar market over it. Brands choose their social media platforms to showcase their products live and the audience is able to buy the product live itself.
Even on Instagram, the Shop feature has enabled brands to put up the Show Now button on live video content which cuts the chase for the customer.
Livestream commerce has reduced the time taken of the customer from advertisement to purchase and therefore is one of the best digital marketing trends in 2022.
Do Your Own Research before getting into any of the Marketing strategies and apply them. Most of them are simple to understand and implement.
Do connect with me to share and discuss more about our common favorite ideas and topics. Follow for more content like this, and comment down your learning experience, so that each one of us can learn and grow together.
If you want me to write about other major trends and strategies, let me know in the comment section.
Thank you for reading,
Vinuta Kulkarni,
Digital Mckinsey