In this episode of Shaping The Future. Am speaking with Christian Kroll, founder and CEO of Ecosia, the world’s largest not-for-profit search engine that actually uses profits to plant trees.
Christian has built a true 21st-century enterprise that sees profit in terms of how much carbon they can lock up while respecting privacy and paying taxes.
To paraphrase Christian: no one should be able to call themselves a billionaire until they absorb a billion tonnes of carbon from the atmosphere.
Every Ad clicked on the Ecosia search engine means that trees get planted that support communities and the environment.
It is a simple choice that all of us can make, to switch a daily activity, like web searching, to actually having a positive impact on the climate.
Christian also talks about a growing generation of green technology innovators who are doing things differently.
Forget the usual billionaires with macho space toys and start listening to the next generation who are focused on repairing the Earth and shaping a world that is actually better for all of us.
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