STRATEGIC PLANNING as a tool for the achievement of the objectives achievement of the objectives.

At present, technological advances and globalization have created high levels of competitiveness among organizations, therefore, it is important to note that companies must accurately and carefully specify the mission that will govern it, which translates into enhancing each and every one of the administrative and operational functions to be executed in the market to be successful.

For this, it is necessary to determine that strategic planning is a guiding tool in the achievement of organizational objectives in the short, medium and long term, to achieve success and become a competitive force with other organizations.

However, what is most interesting when you have a proper planning, is that it allows you to achieve higher levels of competitiveness and also to have at hand the use of advanced administrative tools that used in the right way generate good results for better performance in organizations.

Consequently, the whole company must be on one side, that is, its workers are also obliged to have the necessary capacity, both administratively and technologically, to provide a timely response at the time of their work performance that will benefit their entire environment and therefore it will be a win-win situation.