The Investors, The Employees, The Customers; Who is more Important to a Business?

In a business, there are three sets of people that makes things go around. From the origin of business, its activities, profit, loss, growth and sustainability depends on them. In this case, A business require three set of people to keep running as well as growing and these people are the investors, the employees, and the customers. These people keep the circle of business going round and they are very vital to any business at all.

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Simple Definition

Definitely, Investors are people who believe in your ideas, plans, goals and designs and have decided to put in their funds to make your ideas become reality. They expect returns for their money and in most cases they lose their money if the company goes bankrupt.

Employees are the ones who have to sacrifice their time, knowledge and experience to make sure the company remains alive and continues to operate so it can deliver to its customers which will in turn cause cash-flow into the company that allows the investor, the business owner and the employees get paid for their activities.

The first sign of bankruptcy is when your products and services are not consumed by the consumers/ customers (The customers always right thing or the customers are king story). This set of people are the ones who pay for the entire effort the above two have put into action.

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in business, the investors bring money, the customers and consumers pay money for services while the staffs collect money (They are paid), they are not paying for anything.

Customers are King

The main goal of every great idea in business is high revenue and this only happens when customers are in the picture. The lack of customers in the picture of a business is the beginning of bankruptcy. Every business needs revenue so as to expand and pay for operational costs which will often come in from the revenue made when customers buy the product or services. To tell how important customers are, a company do not have to reduce its office size before it starts retrenching workers, all that needs to happen is a decrease in demand for their products or services by their customers for 2 quarters in a year. Both the investors and the staff needs revenues from products and services sold so they can both the happy, the staffs get paid for their work and the investors get returns from profits.

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Investors are the Business Engine

There need to be a source of income for a business be it a sole proprietorship, partnership, corporation, or a non-profit organization and this comes from the business engine which is the investor. They own the money and are the ones pushing the idea behind. The entire business is running on their money which gives them stakes in the business.

Healthy Employee, Healthy Customers

The employees are the face of the company to the consumers, meaning consumers judge your company based on your employees. Very few people knows Bezos but customers will start changing preferences if Amazon employees starts to act cold to them. A Happy employee is a happy customer just like a healthy food produces a healthy lifestyle. Have you seen when a customer complains about a product, most business owners can’t handle such thing but the bullets are been collected by the employees with a soft smile trying to apologize to the customer.

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On a final note, a business cannot run without these people since they all have their functions but one is more important compared to the other. So who do you think comes first, second and who comes last, is it the investor, the customers or the employees