To speak like an expert about a job in Google Ads, it’s crucial to understand the key responsibilities and skills required for the role. A Google Ads Specialist is responsible for conducting keyword research to identify profitable keywords, creating compelling ad copy and designing ads, structuring and launching campaigns, managing and optimizing bidding strategies, tracking and analyzing campaign performance, making adjustments to improve results, and providing insights and reports to stakeholders. Essential skills include having Google Ads certification, strong analytical skills to make data-driven decisions, creativity in crafting engaging ad copy and visuals, technical skills in PPC advertising and SEO, and clear communication with clients and team members. To become a Google Ads Specialist, one should learn how the platform works, complete Google Ads certification courses, gain practical experience by working.
