Paraphrasing is a useful skill in achieving one's communicative goals. Writing more efficiently, that is, more briefly, also helps writers in making their arguments clearer and in capturing the attention of the readers more rapidly. The more long-winded someone is in explaining something, the more chances are that people would be confused and not interested anymore. Reducing word count means getting rid of unnecessary parts, not repeating the same things over and over again, and choosing the right words.
Such skill certainly comes in handy when used in online contexts in which users have very short attention spans. In academic writing, shorter arguments are more effective, easier to grasp, and more convincing. Structural devices such as lists, titles, and clear and meaningful links between the parts or sections of the material facilitates its coherent presentation. Ideally, once the task of reducing the number of words is mastered, their meaning becomes intensified and the number of main ideas stays within the established limits which are appropriate for the target audience.
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