Financial Management:
Essential for business success, it involves budgeting, cash flow management, financial reporting, and sound investment decisions. Companies like Coca-Cola and Google demonstrate its importance.
Marketing and Branding:
Aimed at attracting and retaining customers by building a strong brand identity and reaching them through the right channels. Netflix and Coca-Cola employ successful marketing strategies.
The Link Between Them:
Financial management provides the resources for effective marketing and branding, which, in turn, help generate revenue and contribute to the financial health of the business.
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