Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research's opt-in panel (illustrating the pages a user visited, and in which order) provides a snapshot of what a real traveler's can't-wait-to-explore moments actually looked like. By analyzing this traveler's searches, clicks, website visits, and video views while she was gearing up for and experiencing her planned trip, we can start to see exactly how and how much digital played a role in influencing her destinations.
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