Cardano has, so far, maintained its focus on Africa for many compelling reasons. However, there are many other markets with enormous potential. Ignoring them would be bad for the global adoption and success that Cardano deserves. The population of Latin America is 665,798,000 people, equivalent to 8.28% of the world’s total. The population percentage over 14 without a bank account is 42.5%.
https://www.vanticatrading.com/post/why-cardano-needs-latam
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