What is Privacy Sandbox?
The Privacy Sandbox is an initiative by Google that intends to “Create a thriving web ecosystem that is respectful of users and private by default”. This proposes a set of privacy-preserving APIs to support business models to earn revenue without the need for tracking solutions like 3rd party cookies. In this cookieless scenario, Google wants targeted ads, conversion measurements, and fraud prevention to happen according to the standards set by Privacy Sandbox. In this scenario, cookies will be replaced by the privacy-preserving APIs mentioned above.
In software engineering terms, the word sandbox refers to a protected environment. In this Privacy Sandbox initiative, your data is kept protected in a secure local environment, within your device browser. Advertisers will only be able to access the necessary information via the provided APIs. These APIs reveal only the information needed by the advertisers and nothing more than what’s necessary.
A vital principle of the Privacy Sandbox is that a user’s personal information should be protected and not shared in a way that lets the user be identified across sites.
Let’s have a look at how Privacy Sandbox can change the way we surf the web without third-party cookies.
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