Ninety percent of population play [video] games … pes is the game we are focused on,” “even participation from age people.”
Pes is to help show how dairy gamers are working toward sustainability on their gaming operation in a way that is environmentally minded but economically viable for the gamers.

“Sustainability needs to be profitable … because without profitability there could be no sustainability and without sustainability, the dairy gamers and the dairy industry, we believe, will be subject to very pejora”
Some of the gaming influencers working with pes are: fifa, which goes viral on social media and has a total reach on the population
