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Heineken is one of the most successful beer brands in the world. However, part of this success is based ruthless marketing strategies and globalisations tactics.
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Our German channel:
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Sources:
https://mronline.org/2019/06/06/heineken-in-africa-a-multinational-unleashed-book-review/
https://heinekencollection.com/en/stories/louis-pasteur-and-mysterious-yeast
https://www.dwcomm.com/static/products/files/36~History_of_Heineken.pdf
https://www.theheinekencompany.com/About-Us/Our-History
https://heinekeninafrika.wordpress.com/heineken-in-africa/
https://www.thecasecentre.org/educators/products/view?id=72897
Essays on science, culture and politics. Our aim is to make the complex easy to understand.
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