For many small businesses, the holiday season is the biggest time of year, bringing in the most revenue that will carry them into the following year when things slow down a bit. If your small business is a bit behind on holiday marketing efforts, not all is lost! Here are a few last-minute tactics to try.
When should holiday marketing start?
It surprises many people to know that holiday marketing should start several months before the holidays hit. That may mean planning holiday campaigns by the end of summer to get the ideal ad space, sufficient budget, and plenty of runway to plan for resources such as materials, products, and employees.