While I absolutely see your point about «awesome» and «jumbo», I think that special days actually are pretty few and far between. I like to have rhythm over routine in my life, and special days serves as variation from daily life and an occasion to pause and reflect before moving forward. Just think about the old «primstav» used in Scandinavia – the year had a certain rhythm. But the way we celebrate special days are perhaps not serving us well in modern times, mindlessly buying and eating and not really thinking about why?