Honor Launches the Honor 10

Honor has today launched its flagship smartphone of 2018 in the UAE. The new Honor 10 phone brings to life the concept of “Beauty in AI”, and reveals two major ground-breaking and industry-leading technologies to consumers.

The first is the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual-lens camera. Second is the Honor 10 CMF design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering colour. Honor 10 will be available on 22nd of May at 1699 AED for purchase at retail stores and Honor’s UAE website.

According to Chris Sun Baigong, Vice President of Honor in the Middle East and Africa,” before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design.”

Chris also added, “We believe the recipe of success is simple – give consumers a really good product. That’s what we work hard for every day at Honor. But we don’t just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, we bounce ideas around with them, and we cheer for them. They are our inspiration.”

Honor 10’s 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor in the AI chipset with built-in NPU, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, such as the sky, plants, people or even a waterfall, and identify their locations instantly.

This feature is supported by the industry-first Semantic Image Segmentation technology, which allows Honor 10 to identify multiple objects in one single image. It is here where Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.