Honor Magic 2 Debuts At IFA 2018

At the Honor Play launch event held on the eve of the IFA in Germany, George Zhao, President of Honor, unexpectedly unveiled the Honor Magic 2, the brand’s new flagship smartphone. Building on the success of the first-generation Honor Magic launched in 2016, the Honor Magic 2 boasts an intelligent Magic Slide feature, which gives users a real full view display and instantly activates the world of AI with one sliding motion. The device will also be the first Honor smartphone powered by the Kirin 980 processor.

“The launch of Honor Magic two years ago introduced the concept of the AI smartphone to consumers,” noted Zhao. “The first-generation Honor Magic was an era-defining smartphone that transformed the industry. In addition to AI-features that make the phone truly smart, Honor Magic’s ground-breaking all-curved panel design and powerful 40W charging support have reshaped smartphone design and become a benchmark for all smartphones. The developments of these futuristic flagship devices are closely followed by the smartphone and AI industry, and now the Honor Magic 2 has arrived.”

With intense competition across global markets, many smartphone brands are striving to enhance the user experience by offering a full view display. However, most, if not all, phones with this new feature have sacrificed user-friendliness and the photography experience. The designs focus solely on screen layout and presentation improvements, failing to bring true value to users.