Despite the overall trend in the crypto markets, with Bitcoin trading at a value of $3,954.22 (as of the time of writing) and its market cap scraping up under $300 billion, it is not widely considered a viable investment for average investors. While this could be argued to be because Bitcoin has failed at being a viable currency, as previously outlined in our cryptocurrency price prediction article , there are also many others factors that go into making digital currencies attractive to investors.