And the Local Pack is Google's rankings where they show basically the top three businesses based off of their reviews, so this is mainly what I'm gonna be talking about today. So in today's world people buy products and services based off what other individuals are saying and it's even been shown that people will actually trust random strangers reviews of a product more than you'll actually trust your friends or family or even your parents. So when it comes to local search engine optimization if you're doing a search for pizza in San Diego as an example. You're gonna see three businesses in the Local Pack on Google and you might be wondering how do I get into this Local Pack and it's all driven by customer reviews and this is a very simple strategy that any business can implement very easily and you can help them implement very easily with pretty much no investment. And so the way that the Local Pack determines who is in the top three is really based on the quality of reviews, so you wanna have a high score. How many reviews you have, so if you're consistently getting reviews on a regular and frequent basis that's good to see, so basically quantity.
But you don't want to have 100 reviews come in on one day and then also you want to optimize your Google My Business page, so with this in mind we have the Local Pack which is really just a area within a Google search query that shows the businesses that rank the highest for the best customer reviews the highest quality customer reviews, and tend to see a good amount of reviews coming in on a weekly or biweekly basis. So some ideas that you can do with your clients that you're working with right now, the simple strategies where if they want and I'm always about setting goals so set a goal with your client to get more reviews. - Goal! - Set your goals. - Setting goals. - Set goals.
- Set little goals. - Goal setting - Set some goals. - Set goals. - Goals. - So if your goal is to get more reviews, it's really not that difficult so tip number one can anybody guess it? All you gotta do is just ask. - You will write me an online review. - This is something that a lot of businesses really miss out on is when you have a customer that maybe has a great experience make sure that you just ask them for a review and place it on Google. Another tip is if you're working with a particular type of business this one only really pertains to restaurants but if they're a first time customer and they're coming in for the first time one trick that I've learned about recently that I thought was really clever and this was just one example.
Was there was a business that basically will put a red napkin on a customer's table to let basically all the servers know that it's their first time at the business and they want to really impress that customer because most of the time the chances of a customer coming back to a business after the first visit is around 40% after the second visit it's around 40% but after the third visit it's around 70%. - If somebody goes to a restaurant for the first time and has a flawless experience, the statistical likelihood of them doing a second visit is about 40%. They back a second-- - You know I believe that too because-- - time and have a flawless experience the statistical likelihood of a third visit is still about 42%, the third time they come, the statistical likelihood of a fourth visit is over 70%. - So by just kind of understanding there's a first time customer really making sure that their experience is fantastic, that is huge. - I do not want the omelet! - It's nice.
- I don't want the bloody thing, now set it back at once. - Yes give it to me. - I fail to see how this sort of thing can happen. - There I've torn it up, you'll never see it again. - And then also also other strategies that you can implement is there's review campaign tools that you can use. That help drive reviews automatically and also help you respond to positive and also negative reviews as well. Because you wanna be proactive and show customers that not only do you cater to the reviews that are positive but when you have bad and feedback that may not be the best you respond to it in a professional manner. So there's review campaign tools that you can definitely leverage, and one tool that we offer at Bizness Apps which is really interesting is called our Mobile Reviews Campaign. Now this one is really interesting because what we do is we basically have a mobile application and a progressive web application we'll actually send out a push notification after someone has redeemed a loyalty point or ordered a meal and it arrives 30 minutes later.
And the concept is it really asks for a review at their peak level of happiness. - The reviews campaign helps you not only get more reviews but reviews with higher ratings. Let's see how it works from a customer's perspective. A couple hours ago you had a delicious meal at the local pizzeria, you were prompted to give feedback you loved the meal so you tapped great. All major review sites are supported, we recommend Google. Positive reviews go directly to the review site. If you didn't like the meal, you were taken to a feedback form rather than a review site, the negative feedback never makes it to review, and never affects the businesses rating.
- And so that's another really really powerful way to drive a large number of reviews but in an automated fashion. But when you add all these things up together. And then you could maybe even combine in social media posts, as well you don't wanna be just blatantly asking for reviews but just letting people know that you know if they have a good experience maybe personally reach out to them with a nice message. You can definitely educate users that hey this is where I'd like my reviews to go. And you just send 'em a link then just give them an honest sort of request, like hey would you mind reviewing us on Google? Obviously it would really help us out and we'd love your feedback and if they've had a positive experience, chances are they'll leave a positive review. - Blue Cat Cafe! - I wish this was a cat cafe. The name is really deceiving.
I, I just want cats. - And what's so different about this approach is again when people are searching for new businesses you wanna appear in the Local Pack 'cause this is at the top of the Google search engine rankings. And stats have shown that the first placement in Google will receive up to around 30% of all clicks. Two gets about 12% and then number three gets about 8%. So you wanna be in that top three, and this is before even any of the pages. So just case in point trying to keep this video short the number one way to really drive local SEO isn't really through blogging and backlinks and all the other items that you typically see with search engine optimization. You still want to be doing those things, but a really easy strategy is focus on the Local Pack, focus on reviews, getting quality reviews coming in consistently.
Make sure your Google My Business page is up to date your phone number is correct your address is correct you have photos of whatever services you offer or your office or whatever it may be and then set a goal in terms of getting reviews ask customers that you know have had a great experience and have them write a review for you and make sure that the reviews don't all come on one day. 'Cause Google will flag you for that, and then also if you're in the hospitality industry a strategy that I heard that I thought was really really interesting, use the red napkin where when it's a new customer you haven't seen them in before, put a red napkin down on that person's table so every employee knows that this person is a first time customer and first time customer is going to really judge their first experience very critically. And so you want to show them the best service possible, and also consider looking into review campaign tools to help you with reviews that are coming in and how to manage them. Also with our mobile reservation or our Mobile Reviews tool you can automate the reviews that you get and they're sent when customers have that peak level of happiness and that also goes towards when asking.
Only ask for reviews when you feel the customers are really satisfied with your service so you get the highest possible review and then in terms of social media let customers know personally with personalized messages that if they have a good experience or they have something good to say about your business maybe they wrote on your Facebook page or they sent something out on Twitter you can respond back and say hey thanks for coming in today, we'd love to hear your feedback would you mind writing a review for us and just enter in the link to Google My Business and you're good to go.
And if you put enough effort into this, this right here can literally boost a businesses revenue by 20, 30% if I'm just being conservative because this is where people are looking for, for local businesses. From any type of service so just ask yourself, when you're looking for a new business to go to or a new restaurant or even schools you look for them on your mobile phone and when you look for them on your mobile phone you'll notice three businesses in the top three and when you're working with your clients this should be your strategy to really get new clients.
So I hope this was helpful, very simple way to drive the most powerful local search engine optimization strategy and it's also really easy to do it just takes a little bit of effort. Bonus! Alright last tip, so in today's world everyone is really looking at businesses from their mobile devices so absolutely make sure that you are taking a mobile first approach and you're thinking mobile first with your small business customers. So make sure you have a really nice mobile optimized website that is mobile indexed and really be thinking mobile. Because that's where customers are searching from and that's where you're gonna be finding most of your new customers.
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