Vreo is a project that aims to offer in-game advertising that is dynamic and embedded for games on computers, smartphones and consoles with cost control which includes cost-per-quality-view algorithms as well as a strong backend particularly for a synopsis of all campaigns.
The team at Vreo is trying to get rid of the different issues that users face while playing their favorite game either on their PC/Smartphone/Console especially interruptions in the form of popup videos and banner ads. And they will do so by offering embedded in-game advertising rather than interstitials and pop-ups. The Vero innovation will offer solutions which will help any surface in the game in showing banners, videos, posters within the game devoid of affecting the user experience.
The Vreo innovation is basically a new and innovative marketing channel offering an array of advertising possibilities and has a broad reach. The Vreo team will offer companies with the most appropriate content for their advertising campaign as well as initiate in-game advertising as per their wishes. In fact, this operation can be completely optimized in the personal dashboard which will include the cost-per-quality-view (CPQV) till the ideal solution is found. The truth is, with Vero innovation, brand advertising for software and games has been this efficient.
The Vreo Innovation
A key benefit that brands using the Vreo innovation can experience is their analytics tool that will provide them with an in-depth information about the type of users that are seeing their advertisement. All data will be secured with the help of a blockchain which means there is no scope for manipulation as far as the advertising data is concerned. The Vreo plugin right from the beginning will support Unity 3D and Unreal Engine 4 which are the two biggest graphic engines.
Freedom and Payment
Different brands can find their ideal in-game advertising partner with Vreo’s matchmaking system, check for partners in the marketplace or get new recommendations. Their payment method is truly flexible. It relies on actual and analytical figures rather than on assumptions. And because of this the method of cost-per-quality-view has been initiated.
The Use of Blockchain
The present advertisement payout system is inefficient and slow resulting in shortages and problems for the developer, but this will now be solved through direct incentives. Vreo innovation will make the most of blockchain technology. This technology will allow brands to place their embedded in-game ads dynamically and natively thereby paving the way for monetizing games. There will be two different use cases, especially for tokens. On the one hand is the MTC that can be exchanged publicly and on the other there is the VIC. Vreo innovation will ensure to make every view of the ad a unique transaction which means anyone who issues, places or views an ad will perform a transaction. It is this that will result in a transparent and open level of an economic transaction imaginable. The payment made through crypto currencies will cheapen and fasten international payment which will rectify the issues pertaining to ad revenue payout which the industry at present is facing. By allowing gamers in taking part in the advertisement cycle with the help of digital profiles, the Vreo innovation is striving in consolidating brands, gamers and developers with mechanisms that will provide a fair and equal share of advertising benefits. Their MTC will enable gamers in taking part in the development process of the games as they will provide voting rights on the gaming features resting on the time and amount of the MTC held.
Vreo: Its Key Features
The gamers that fuel the entire in-gaming advertising industry in the present state is left out. All they get is a little of in-game currency and other commodities. Taking this into consideration the Vreo innovation are incentivizing the gamers to participate gladly by providing them a part of the profit of the advertisements shown to them. For enabling this gamer participation they are encouraging gamers in registering with them through self-sovereign IDs or self determined profiles akin to those provided by uPort and Blockchain Helix. Users can link their account as well as provide access to the data to help them track and reward every user for the contribution towards the economy of Vreo. For the current gaming industry participation of the user and rewards are a smart means of customer retention. The Vreo innovation will also allow better targets and receipt of ads because this way a user will be capable of setting up what he/she is interested in. Not only this gamers will receive more information regarding interested topics while the advertisers will be capable of better reaching their target audience which will increase the ad serving quality.
Benefits for Brands and Developers
Both brands and developers will largely benefit from this Vreo innovation.
Developers- It will offer developers the chance of improving their budget with the help of unobtrusive advert placements. The Vreo innovation will allow developers in developing ad campaigns with marketing companies. The registration of the campaigns and uploading of the same is free.
Brands- The Vreo innovation will offer companies with a platform to get suitable software developers for placing advertisements embedded into games as well as reaching a completely new and interesting target group. Vreo innovation will offer brands with different search parameters for finding the appropriate software developer who can place the brand prominently. The icing on the cake is the ads can be swapped as well as adapted as and when the need arises after launch. The majority of the users will find the embedded adverts in games not something distracting, but something that is more realistic and beneficial.
The bottom line is, this Vreo innovation will be a win-win situation for all-developers, brands and gamers alike. The developers will win as they will be capable of monetizing their game better, the gamers win as they can take part in the revenues without any interruption in their gaming experience and the brands will win as they will be using the most accepted means to show advertisements possible and paying only for the actual contacts.
Links
Telegram: https://t.me/vreoico
Facebook: https://www.facebook.com/pgvreo/
Medium: https://medium.com/@vreo/vreo-a-new-way-to-present-measure-and-monetize-ads-secured-through-blockchain-technology-82692a9eb63b
Twitter: https://twitter.com/pg_vreo
Reddit: https://www.reddit.com/r/vreo/
LinkedIn: https://www.linkedin.com/company/vreo/
Instagram: https://www.instagram.com/p/Bfp80D4h2VZ/
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