I would be weary. It may be good for a quick spike, but the long term prospect is grim. The only intrinsic value to the token is the ability to use the tokens within their network of apps - which on the surface sounds like a cool idea; the problem is that people aren't really downloading apps anymore: https://techcrunch.com/2017/08/25/majority-of-u-s-consumers-still-download-zero-apps-per-month-says-comscore/