ICO - An all new fund raising mechanism to collect bunch of capital overnight. In the last year was found to be the most promising year. In the very recent time people started to believe after that the quantity of raising funds from ICO reduced gradually, Investors feared to involve in ICO, and then enterprises struggled to collect expected market cap.
But the reality is you can achieve your goal with ICO. All the things you must do is, you just have to perfectly convince your audience with proper white paper, and by properly explaining why you are launching the ICO.
The following article deeply describes about the importance of ICO >> ICO - The Next Big Business Opportunity