For many years, traditional asset management practices have been under major scrutiny and play out something like this:

"Investor sends money to the Asset Manager’s unknown account to manage, usually through a Broker, and grow until the end of the reporting period, returning the Investor funds with a profit (maybe)."

During this period, Investors cannot control their funds and have no guarantee they will receive their initial funds, let alone profit. Even worse, there are no regulations holding Brokers and Asset Managers accountable to disclose how the funds in the Investor’s account were used, traded, lost, etc. When there is data, it is provided at the sole discretion of the Asset Manager and Broker, often times manipulated.

Department of Labor Website: Working Paper, RAND Corporation

Genesis Vision is at The FinTech Crossroads

The example above has caused too many Investors to lose money, leading to a July, 2017 article in The Financial Times, outlining 4 key trends molding the savings and investment environment the asset manager operates within:

1. the democratisation of financial risk;

With the introduction of regulations like the Jumpstart Our Business Startups (JOBS) Act in the United States and synonymous regulatory changes in the United Kingdom, regulations are starting to open up as equity crowdfunding paves its way through the globe, giving a large group of non-accredited investors (the masses) greater access to various investments.

2. the slow growth/low interest/low return environment;

This change in financial regulation in different parts of the world is leading to an increase in low growth, low return invest like real estate because those assets are usually less risky.

3. innovation through technology and digitization; and

Blockchain technology paired with cryptocurrency is driving innovation and is leading to the digitalization, or ‘tokenization’ of real-world assets. As more and more companies enter the industry, an increasing need for a transparent, unbiased data-driven system becomes very clear, leading us to the fourth and most significant trend.

4. the need to rebuild trust.

Due to the murky, present-day asset management practices, Investors have been on the losing side for a long time and have increasingly lost trust in Brokers and Asset Managers. This, in turn, causes a decrease in new capital flowing into the markets.

What is The Solution? The Genesis Vision Platform Ecosystem.

[Genesis.Vision](https://genesis.vision/)

Due to the major lack of Investor trust and the presently inefficient investing infrastructures, Genesis Vision is building their entire business model and processes with market activity transparency at the core.

To do this, blockchain technology is utilized to automate processes with smart contracts, removing the ability for potentially corrupt Asset Managers or Brokers to take advantage of investors while achieving a more unmasked asset management ecosystem.

GV White Paper

To understand better, we must explain the two types of tokens. First, the platform’s internal currency, Genesis Vision Token (GVT), becomes the medium in which value is created, retained, transferred, and disbursed across platform operations. Second, the Manager Token, unique to each Asset Manager within the GV platform, gains or loses value based on Manager trade statistics. Amount of tokens issued by the Manager will be based on successful trade statistics.

Investors on the platform have the ability to purchase Manager Tokens from the GV internal exchange at a fixed price until they are all sold. Exchanges then integrate into the GV system to create transparent investing for all stakeholders involve. On a technological level, asset security and information reliability is increased. Decentralization of the platform ensures that one person won’t be able to use the entire system for his or her personal interests. Likely the most important piece to creating transparency and end-to-end reporting is the use of IPFS technology, making it possible to distribute high volumes of decentralized data with high efficiency. Genesis Vision creates some real “tech magic” right here: to protect Manager trade strategy while creating transparency, all trade data from the account is encrypted, only to be decrypted and automatically reported through the Broker’s plug-in. Wow, that is transparent!

There you have it folks! The Genesis Vision leadership team sure has a big appetite, but it’s very clear the way we invest our money will change very soon. If interested in learning more about the Genesis Vision Initial Coin Offering, below are a few links where you can ask questions and do your due diligence:

An Intro to Genesis Vision Ecosystem, Token and Solutions to Industry Problems