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Decentralized web services.
A new era of cloud computing services, powered by blockchain technology.

DADI is a global, decentralized cloud platform, focused on the provision of web services to help you build, scale and grow your digital products.

What can it be used for?

Content management is a primary use case for DADI. It combines flexible editorial interfaces with an API-first/COPE (Create Once, Publish Everywhere) philosophy to future-proof content storage and facilitate rapid product development.

DADI also significantly reduces operating costs and provides for a data-driven strategy both in terms of personalizing content or commercial opportunity and in delivering detailed analytics from which to make informed product development decisions.

Content manipulation & distribution

DADI facilitates the seamless delivery of image, audio and video assets for digital products accessed across a range of devices in multiple contexts.

DADI CDN serves the right asset at the right moment to save users waiting for content to appear. DADI CDN can be used with other DADI Web Services or alongside other technology to improve user experience and reduce the costs associated with asset management and delivery.

Apps: tablet and mobile

DADI’s content management technology Publish, API and CDN is a hand-in-glove fit for mobile app development.

The inherent flexibility in these tools makes DADI the ideal platform for editorial or ecommerce projects working across mobile and tablet devices.

'Always-on' products

As a pioneer in decentralized cloud services, DADI’s infrastructure is uniquely performant for products such as news services which need to be ‘always-on’.

Unlike traditional networks there is no way to interrupt delivery of services for large chunks of audience by targeting individual servers. The DADI network is made up of myriad hubs of computational power, making it next to impossible to shut down.

Subscription services

DADI Web Services are as proficient in managing user data as they are content, and can support even complex subscription services as part of a wider CRM capability.

The platform can be used to manage flexible paywalls - or data walls - for access to content or services, and accurately measure users’ access to these services. DADI can also help tune subscription products for maximum conversion.

Cost-sensitive products

A key benefit to the DADI platform is cost-efficiency - its decentralized architecture means users can save over 90% compared with traditional cloud providers.

For start-ups sensitive to cost or charities that want to divert more of their budgets away from overheads, DADI technology represents a real step forward in the provision of scale digital services without enterprise bills.

Content classification

DADI has the power to automate the classification and tagging of editorial content using its unique and highly accurate taxonomic framework.

DADI Match works alongside Publish and can be used to retrospectively classify content for improved SEO, search, or to enhance content recommendation tools. It can also function as an assistant to editors while they are creating content.

Customer relationship management

DADI Identity provides a ‘single customer view’ for relationship management in digital products and beyond.

A typical application tracks activity to enrich user profiles and support targeted messaging (email or push notifications, for example). User records can also be updated using flexible templates should communication happen face-to-face or over the phone.

Ecommerce

DADI brings the flexibility of modern content management to retail by facilitating seamless control of product detail and inventory - plus enhanced analytics for forensic measurement and optimization against business targets.

DADI comes into its own when products need to be presented in a more ‘content-alike’ fashion such as for premium retailers. It makes light work of asset and inventory management and connects with myriad third party providers from payment gateways to in-store POS technology.

User experiences with machine learning

DADI provides for more than a ‘one-size fits all’ approach to user experience. It can be configured to track user activity and make real-time ‘decisions’ about content or commercial opportunity most relevant to users.

This has practical applications in audience retention - giving customers what they want to make them stay - but also in serving opportunities such as native or display advertising, products or services at the right moment to maximize conversion.

Big data

DADI has the capability to act as an umbrella store for user data across multiple products in a digital portfolio. It can also take feeds from third-party providers.

A likely use case for this would be a publisher with multiple titles looking for single user view - DADI Track can provide this by pooling user data across products and, for example, facilitating a single display inventory or allowing for single sign on using DADI Identity.

Platform overview

With DADI there is no single authority that regulates computing resource distribution. The platform uses cost-efficient fog computing organized by a Decentralized Autonomous Organization (DAO) rather than a centralized cloud structure, removing the need to pay up front for private cloud computing platforms such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud. This breaks the monopoly held by large organisations, bringing the balance of computational power back to the people – and significantly reducing the cost of such services.

DADI’s web services are organized around a microservices architecture that provides a series of intelligent apps for building digital products.

Every digital product is powered by web services. Every business using the web can already leverage DADI technology for improved efficiency and performance, but soon the DADI network will be able to support these web services at a price point unimaginable today – some 90% cheaper than traditional cloud services such as AWS. Plus, anyone with a laptop, games console, mobile phone or any connected device will be able to earn income by providing spare computation capacity for rent.

DADI represents a radical overhaul of the cloud computing sector. Its mission is to uphold the founding principles of the Web by democratizing computational power.

DADI: Decentralized Architecture for a Democratic Internet