A pop-up advertisement is one of the common digital marketing. To be honest, I do not know why this kind of advertising exists, it’s annoying, It makes the user closed the pop-up windows immediately, and some users think pop-up as computer virus this kind of reasons make pop-up advertisement a waste of money and time for the advertiser. Website owners might experience a drop of user base because of this pop-up advertisement, one of the reasons why internet users avoid some website because it contains pop-up advertisement. Advertisement banners on a website are mostly ignored it is better than pop-up advertising because of user distrust on pop-ups. It only effective when a particular brand, service or product is already been using by the user but mostly ineffective against first time user of the product or services. Word of the mouth is considered the most effective way of advertisement, this includes reviews from peers and recommendation of friends according to the study done by Nielsen that 92% percent of customers trust recommendation gave by their friends. Another good thing about word of mouth advertisement is the chain reaction the advertisement does not end when they heard it. Social interaction can create more customer and more customer retention. One good example of word of mouth is online reviews from customers, users, and friends.
Knowing a different kind of advertisement I found a project that builds peer to peer local advertising, introducing Viral Advertising Network Mining (VANM). Because VNAM features a peer to peer advertising it is a form of word of the mouth advertising which is known as the best form of advertisement. VANM feature a gaming experience on mobile devices. The gaming experience on advertising not only make the advertisement interesting, but it also makes it interactive, which can give a user more memory retention about the product or services.
- Uses of blockchain in VANM:
Wallet will be used to store VANM tokens, this token can be used for good and services in the platform. It also stores reward for AD mining.
The usage of blockchain technology makes the advertising system free from Sybil attack. A Sybil attack is called when a user will abuse the system for more rewards on the advertisement. It is impossible for a blockchain to that because every transaction is recorded. Using blockchain also lessen the fee for the network. Decentralized nature of VANM makes it more trustworthy because of lack of third party involvement.
AD mining is one of the unique features of VANM, its consensus work by reading ads as miners, unique id will be used for every user and will be monitored to avoid abuse like using bots. View per ad will be limited depending on the contract. Ads will be monitored to avoid illegal advertisement such as an advertisement to join a terrorist group. - The Social Hub:
It will not be a word of the mouth advertising if there is no social interaction. Advertisement can be shared for the one who uses the VANM app. They can follow advertisement artist or influencers, give feedbacks on ads such a short review. Advertisement shared will be rewarded with VANM tokens.