CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and B2C sector; and now it’s time for expanding into the growing B2B marketplace.
The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade directly without the need for centralized ad exchanges. CryptoAds Marketplace will give to advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution.
CryptoAds model is already implemented inside CFC.io project (launched in 2005) with 7M registered users and profit-generating returns. This project will be base to growing platform worldwide.
MARKET AND INDUSTRY
Global digital advertisement spending will take 44 percent, or $269.85 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $335.48 billion, by 2020.
Video is the number one fastest growing ad format in the world and has been doubling YoY. Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson.
Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.
Key findings:
Data traffic grew 65% between Q3 2016 and Q3 2017
LTE becomes the dominant mobile access technology in 2017
In 2023, there will be 9.1 billion mobile subscriptions, 8.5 billion mobile broadband subscriptions and 6.2 billion unique mobile subscribers
1 billion 5G subscriptions for enhanced mobile broadband are expected in 2023
14 Gigabit LTE networks have been commercially launched
5G will be highly beneficial for augmented reality (AR)-based industrial applications
THE CHALLENGES
Digital advertising is overrun by middlemen, trackers and fraud
HIGH FEES FOR ADVERTISERS
High fees for Advertisers are caused by long value chain involving a variety of intermediaries with a relatively high share in the markup.
Media buyers can get kickbacks from ad platforms with their client’s money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middleman profits… billions of dollars a year.
PUBLISHERS ARE POWERLESS
At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.
AD NETWORKS FRAUD
The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middlemen who control the ad buying process are the only ones with the data to audit it. The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, reached $16.4 billion in 2017, according to a new study commissioned by WPP and cited by Business Insider.
LOW REV-SHARE
Current ad-buying ecosystems take at least 30-60% of revenue generated and some platforms don’t even disclose how much they share with publishers.
THE SOLUTION
A powerful advertising platform CryptoAds Marketplace built on Ethereum.
BLOCKCHAIN TECHNOLOGY
The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.
ANTI-FRAUD
In-house developed multi-level fraud prevention system protects against bot traffic and fraud. In the today’s ad market, even large corporations sometimes can’t prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use cookies, or SDK, but can’t guarantee that this user will stay out of fraud.
WHY BLOCKCHAIN?
A next generation reputation system based on blockchain
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
● ADVERTISERS
;
Storing the history of advertising offers and rewards
;
Opportunity to see a full-fledged advertising campaign from different points in different agencies
;
Prevention of unfair competition and underpricing of offers
;
Rating of advertising agencies basing on the amount and accuracy of reward payouts
● USERS
;
The history of user activity in the blockchain system
;
User’s priorities for rewards
;
The ability to offer selected priority advertising campaigns to super users based on smart contracts
;
Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money
HOW CRYPTOADS MARKETPLACE WORKS
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
● BUSINESS MODEL
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
● BENEFITS FOR THE PARTIES
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
● TARGET MARKET SEGMENT AND MARKET AMBITIONS
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.
TOKEN FUNCTIONALITY
CryptoAds is a blockchain token that powers the CryptoAds Marketplace. It is designed for superior performance and focused on micropayments, used by users to watch videos, by producers to monetize their work and incentivize the network, and by advertisers to pay for a moment of users’ attention. Then advertisers need to buy CryptoAds, creating a complete, closed and organic token economy on the platform. The token will be used for:
advertisers (to pay for advertisement),
publishers (to accept payments from advertisers and reward users),
for users to receive rewards for advertisement,
inside CFC to replace existing means of payment.
INTEGRATION WITH CFC
After finishing token sale, CFC will snapshot current balances and all future transactions to convert them into blockchain. So, conversion of existing CFC coins, into CRADs, will start immediately, just technology will change in future.
We are using Ethereum ERC-20 standard for creating a token that is freely transferable and super secure. The issue of CryptoAds is limited with a fixed amount, so there will never be another CRAD issued.
Blockchain will keep all history of users’ activity. This activity log will be a basis for smart contracts to serve ads based on various special criteria including used platforms, user types and their reputation. Historical data analytics and smart targeting will build up a token usability and valuation.
CFC.io Company are using now coins to reward users. You can download the apps here:
https://itunes.apple.com/app/id506916707?mt=8
https://play.google.com/store/apps/details?id=com.callsfreecalls.android
After the token sale, we will start the process migration for existing and new customers and conversion past transactions into blockchain. Within the next six months, we will launch a full version, where publishers and customers will have more advanced options to customize their operations with tokens.
Now, the Company has 7M registered users and positive revenue. Users get coins rewards and spend to make calls.
TOKEN ALLOCATION
25%
Earning via Publishers and Partners
28%
Open pre-sale and sale
2%
Bounty/refferal
20%
Rewards to users (discount for services)
15%
Reserve
10%
The Team
We will sell 40% of the tokens pool:
28% pre-sale/sale,
10% to the team,
2% bounty.
Rest of the tokens (60%) will be allocated to grow network and reward publishers and users for purchasing services.
Users will get token reward to do discounted free calls or other services.
FUNDS ALLOCATION
Admin & Operations
15%
Legal & Registration
5%
Marketing & Sales
30%
Research & Development
50%
JOURNEY
The group of companies with established business on VoIP Wholesale Market started this project at own infrastructure:
● CFC (CallsFreeCalls) – innovative free VoiP messenger, U.S. based 6-y-old B2C startup with multimillion and high-quality audience. Profitable company with own traffic sources, iOS, Android and OS X apps.
● IXC Global Inc. was incorporated in the State of Florida in 2008, integrated global IP-based network was designed for the convergence of voice. The leader of wholesale VoIP market.
● IXC Softswitch – Ukrainian telecommunication company, developing a wide range of information systems and technologies for communication enterprises. The company has been operating since 1999. Portfolio of the company includes systems for billing, softswitch and system for statistics collection. For promotion and maintenance of the products, the company has created a network of representative offices and affiliate companies, located in Russia, Greece and USA. The products of the company have been certified in accordance with Russian standards.
Visit CryptoAds on:
Website: http://tokensale.cfc.io/
ANN: https://bitcointalk.org/index.php?topic=3262693.0
Whitepaper: https://ico.cfc.io/WP_cfc_1EN.pdf
Facebook: https://www.facebook.com/CallsFreeCalls
Twitter: https://twitter.com/CallsFreeCalls
Author
Bitcointalk Username: Kingsraid
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1936096
ETH Address: 0x2611c981AdAb7109E26D0C1798e7B7F20764d5A3
Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:
https://ico.cfc.io/
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit