ICOReview Nau

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NAU (#nau):
Web: https://tokensale.nau.io/
Telegram: @gonau
Whitepaper: Read
Token: NAU (1 NAU = 0.04$-0.06$, 35% token bonus until 27th November)
HardCap: 16 Million USD
Total Token Supply: 1,285 Billion NAU
Pre-Sale Date: 1 November - 27 November
ICO Date: 29 November - 29 December

Overview:
NAU platform aims to directly connect retailers and customers on mutual beneficial terms in one application using own Blockchain technology. Retailers, in addition to offline and online advertising, will be able to experience new channel to promote their products. Viral effect and avoiding middleman service will allow them to use cheap and effective tools to attract customers. Customers will not only benefit from using unique offers, but also will get a working referral system system inside the platform.

NAU uses blockchain technology to provide transparency and reliability. Allowing each user to be an affiliate of any retailer, NAU encourages consumers to spread information about the platform, creating a unique ecosystem with native and organic traffic where every user is a motivated buyer because he receives a reward from sellers for help in selling the product. In turn, retailers will get access to the local target audience, and will pay only for the advertising that leads to real action, for example, the sale of goods or services. This is the best interpretation of the once popular marketing approach SoLoMo (social, local, mobile), as all the costs of the seller for this advertisement pay off with interest.

Each entity interested in the NAU platform can find its advantages. For users it will be an opportunity to have an access to the local offers, profitability and a variety of bonus offers; for sellers - availability of use, low price to implement (starting at 1 NAU token), flexibility in setting offers up; for advertising agents - the effectiveness and transparency of the platform and the interest of retailers in a new vision to retail marketing.

Access to the NAU ecosystem is provided by a mobile application with geolocation module. It allows users to find retailers and special offers to redeem. The app beta version will be released within 2 weeks after ICO is over. NAU already has offices in Germany, Russia, Colombia, Ukraine and Phillipines and has begun to establish partnership with retailers for the initial stage of the platform launch.

NAU is an ambitious project requiring large initial and operational expenses. Team's global aim is to create a fair and mutually beneficial platform where retailers can easily get additional sales based on transparent and affordable cost per action while rewarding those who make these sales possible. The future of the economy is advertising which will be both effective and profitable for both parties and native with spam-free content, showing offers based by customers’ preferences, and with the help of blockchain technology NAU make a step in retail marketing disruption.