Urunit

At the beginning of 2017 online gambling market was evaluated at $44.16 billion, by the
end of the same year it grew to $47.4 billion. Estimated market capacity in 2018 is $52 billion
and it’s expected to reach $81.7 billion by 2022.
It is obvious that the market has an immense potential. The problem, however, is that the
rules of the gambling business have remained unchanged for centuries. No doubt, casinos
and other providers constantly try to attract new clients with new gimmicks: rewards,
bonuses, prizes, beautiful images, etc. Technologies change as well: from simple wooden
tables and slot machines, to online games, and newest block-chain technology.
In reality, it does not matter what technology is used or what gimmicks are used to attract
gamers to the casino. The core of it is still the same and quite simple: no matter what the
clients do, the casino gets everything. Those who don’t gamble themselves take everything
from those who are passionate and like a good game. They take everything and get excess
profit. Also, based on our surveys, casino customers are very venturous people who are
constantly looking for action and novelty. They get bored very quickly, and have to move
from one casino to another in continuous search for some diversity.
It is time to change the game rules in the Gambling Universe.
To break the established traditions we just need to give the control of the casino, to the
players themselves. Meaning, absolutely all games, tables, poker rooms, slot machines, lotteries
and so on are controlled by the gamers, they host games themselves and receive
most of the profit.
Other gambling platforms
Casino
New standard
Players
Players Players
Of course, the number of players exceeds the number of games/places in the casino,
therefore the lucky ones will be determined by daily drawings among all the players. These
drawings are absolutely free and the sole purpose of them is to pick the ones who will get a
chance to manage the casino (the games) this day. After the names are drawn, the players
(users) will have to pay a small fee to “lease a place”, and – voila – they’re in control. The
higher the player’s rank, the more chances he/she has to win in the drawing. The user’s rank
is based on activity as a player. In other words, the more the user plays, the more chances
he/she has to get control over his game, table, room, machine, lottery, etc.
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Moreover, those players who get the right to host the game will be able to auction this
right to other gamers. They also will be able to use this right as a bet in some of the games.
User’s rank may also be a subject to trade. Any player can sell his/her rank to other players,
or simply use it as a bet in the games.
So, it all turns into one big gambling game – the excitement and interest of the casino
players doubles or even triples.
All of the above is true for public games accessible for all users in the system. Besides this,
every user, with only a couple of mouse clicks, can easily create his own private games (by
invitation only) and invite his friends and acquaintances.
As an additional feature we offer regular jackpots among the platform users: daily, weekly,
and monthly.
How are we going to achieve all of these? We are creating a platform that will implement
all of the above mentioned principals. Our goal is to create a “White Label” platform that
could be bought by other operators and easily adapted to their needs. So, in a few years
most of the traditional casinos in the world will be extinct, regardless of the technology they
are based on. Just imagine, if there is a choice, who would want to play in a regular casino
that does not offer a possibility to become a part of it?
And what’s in it for investors, besides being a part of creation of the most innovative gambling
platform in the world?
• Increasing market demand for the tokens they’ve purchased. Our tokens are a
kind of fuel for the system. Each token transaction within the platform will “burn”
0.5% of the transaction amount. This way we ensure a constant reduction in the
number of tokens circulating in the market. Consequently, the demand for tokens
will constantly grow.
• Any holder of our tokens (not only active players) can participate in the jackpot
drawings. These drawings will be held: daily, weekly and monthly. 70% of the tokens
collected by the platform will go to the jackpot fund.
Gambling Universe will never be the same after our platform is introduced to the market.
This document describes main features of our project and explains how we integrate
blockchain technology.
Introduction
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Market analysis
Gambling Market
Gambling market has been growing year after year. In early 2017 gambling market was
worth $360 billion with $44.16 billion in online games. By the end of 2017, the online gambling
market increased to $47.4 billion. According to H2 Gambling Capital, market share of
online games will continue to grow taking over most of the offline market. By 2022 online
gambling market will grow up to an impressive amount of $81.7 billion.
22,9 25,5
28,2 31,2 34,8
37,9 41,8
47,4 52
59,8
81,7
2010 2011 2012 2013 2014 2015 2016 2017 2018 2020 2022
0
10
20
30
40
50
60
70
80
90
The diagram below shows online gambling revenue distribution:
27%
9%
6%
5% 5%
48%
Betting
Casino
Lottery
Poker
Logical
Bingo
Online gambling market growth (in billions of US dollars):
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Top 5 players in the online gambling market
The Stars Group
The Stars Group is the largest association of such famous brands as: PokerStars; PokerStars
Casino; BetStars; Full Tilt; PokerStars Championship; PokerStars Festival; Megastack.
These brands have a total of more than 100 million registered users.
William Hill
William Hill is a bookmaker based in London (UK). Last year, the company declared over $
2.2 billion dollars. In ad-dition to sports betting, the company offers a wide range of games
(casino, games of skills, bingo, poker) to its cus-tomers.
Betfair Group
Betfair is the largest online betting exchange platform in the world. It also offers sport
fixed odds betting, casino, bingo, poker. Recently, the platform has merged with Paddy Power,
strengthening its position in the market.
Paddy Power
Paddy Power is the biggest bookmaker chain in England and Ireland. The company has a
large service of betting by phone and offers casinos and other games online. The company
recently merged with Betfair to form Paddy Power Betfair.
Kindred Group
Kindred Group is an association of 13 major brands. 32Red, iGame, Unibet, Maria Casino,
Stan James are among its brands. The company offers users a large selection of games:
casino, poker, sports betting, bingo and many more.