Stats say that bounty and airdrop have the least quality audience and even top influencers have mentioned thus. We believe that the top focus of any marketing campaign should rather be content than bounty. Here is why.
The next wave of ICOs are big corporations and top companies with great funds.
As the ICO spree spreads to other sectors (e.g. energy, healthcare, insurance, logistics, etc.), they have a proper product and can talk about it.
They have a real business and a viable project which can actually profit in the near term.
Contents will be addressing the problems they solve, the solutions they bring, use cases, perspectives from different shareholders of their product (user types), etc.
That is a lot of content in terms of articles, videos, slides, image quotes, and so on.
Observers note that ICOs have already upended Venture Capital and Wall Street could be next.
Sentiments in the market are like rubber band which moves from one extreme to the other extreme before it finds its place in the balanced middle.
In the first wave of ICOs, the most futuristic ICOs had won.
The most stable, “solid” appearing, brands or companies who brand, who invest time and effort on things that are long-term based, like content, will have more value.
ICO strategies should NOT be formed with PAST data in mind, but with future data.
Begin Ranking Very Fast, Even Almost Immediately
SEO for on page of website and others are pretty obsolete.
Ranking will NOT be on top keywords in this short period, but for brand keywords even without effort.
Easily rank using YouTube videos, slides from SlideShare, audios from SoundCloud, articles from Medium and more.
All those contents, when done right, can begin ranking very fast and in some cases, even almost immediately.
ICO Email Strategy Done Right
Creating one email per week to send to all subscribers is a weak strategy.
There should be a proper email automation where you track behaviour, preferences, clicks and web activity on the site.
Score and tag emails differently and provide different content to them based on those factors.
Someone who isn’t opening any of your emails or not visiting your site for 30 days is a disengaged user.
No point sending him weekly emails, unless you re-engage him with a special campaign.
A Wiser Marketing Action Plan
Currently, the whole strategy is listed as a single list of things to do by the most budding ICOs, but they should rather be grouped in logical segments and executed timely, based on segment/goals than task items.
The tasks may change, be obsolete, but the group can still be active; that’s a wiser marketing action plan.
We have so many paid ad alternatives, and say its grouped under one category (result item).
When one platform gets banned or when one produces a poor result, etc, you can always focus on reducing/removing and optimizing based on the group’s objective, not just the objective of that particular task/channel.