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Native Video Box (NVB), the independent video distribution platform applying an eco-friendly approach to advertising, "machine-based learning," has completed its ICO. During the course, which, with the presale, lasted six months (from November 1, 2017 to April 30, 2018), the project raised a total of $ 9.8 million.
Native Video Box is an innovative platform offering the latest video advertising technologies while providing users with a decentralized video content distribution system. The project places licensed video clips on various websites, generating a large number of views. The NVB widget is integrated into the web portal, and the artificial intelligence technology used to analyze the content of a page allows you to select the most relevant video clips for the platform. As a result, visitors to the platform perceive this content as "native" and not advertising, and do not find it irritating.
Note also that, thanks to the blockchain, NVB shortens the advertising supply chain from the advertiser to the publisher, significantly reducing the costs of transmitting and distributing clips. With this development, the platform is able to transfer up to 75% of advertising revenue to content creators and distributors. The creators of the project expect this honest and transparent approach to attract the best market professionals in the ecosystem.
"The cryptocurrency industry has seriously changed the face of the modern technology market. One of the main advantages of NVB is the ability to pay in tokens, which makes the services of the platform cheaper than those of blockchain competitors. Accessibility and transparency - these are the two words I would use to characterize the idea behind NVB. And that's precisely why people trust him, "said Yaacov Bitton, NVB Advisor, CEO and co-founder of the Advanced Cash Universal Online Payment System.
Over the last 10 years, the online video content market has grown 42 times, and today's market capitalization is over $ 13 billion. This is why crypto experts are not surprised to see the potential of the NVB project duly valued at its ICO.
Andrew Playford, NVB Advisor and Senior Vice President of Operations at Sonic Foundry Inc. said at the end of the ICO: "Extremely positive trends can be observed today in the consumer video market, which is clearly in NVB's interest. I look forward to the development of the project. It should become an absolutely new and essential source of revenue for a large number of bloggers and publishers around the world. "
The potential of the project was also cited by another NVB advisor - Gabriel Zanko, founder of MobileYourLife, fintech entrepreneur and business angel: "At first it might seem that Native Video Box is having trouble explaining to a mass audience why they need a video advertising market. However, the USD 9.8 million collected during the ICO shows that the project has been a sensational success. I think they will continue on the road to success. I believe in the project because it has all the components it needs to grow: the expansion of the video advertising market, the experience of the team, a very flexible development idea and, last but not least, the money they collected at their ICO.
During the ICO, the platform successfully concluded partnerships with several promising projects. One of them is Efir.io, a marketplace for advertisers and vloggers. NVB will be one of the products offered to platform participants - bloggers, advertisers, agencies, etc. Another project is AdHive, a revolutionary system for advertising integration in popular video blogs. Native Video Box will be one of the platforms used by AdHive customers to show their advertising. Finally, a third partnership has been concluded with the Transcodium project - a blockchain service providing a high computing capacity. As part of a video content project, the NVB will use Transcodium as one of its video recoding and rendering farms.
Native Video Box also plans to soon integrate with another major blockchain project - SocialMedia.Market, the first decentralized ecosystem for planning, creating, launching and analyzing advertising campaigns for online influencers.
NVB began distributing tokens to its customers on May 1st. Over the next three