In the age of globalization and information, the challenge for personal data protection is ever growing and becomes, without a doubt, one of the major concerns all over the world. Nowadays, the main questions for products and services consumers are as follows:
• Where is the data stored?
• Who has access to the data?
• For what purposes your data can be used?
• Is the personal data secure?

A good solution in the developing a global and decentralized marketplace for the secure trading of tokenized personal data was achieved by the Opiria team. So let us examine this project in more details.

Website: https://opiria.io
Whitepaper: https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf

The concept of the Opiria platform:

Opiria is a web-based market research platform for establishing direct connections between companies and consumers. This platform was developed to meet the present market situation in terms of understanding in real-time consumers needs thus designing better products and services. The market targeting will allow Opiria to obtain opinions and feedback at any time from more than 2 billion consumers all over the world who are permanently accessible.

The Opiria platform is fully transparent and secure ensuring the following advantages for the consumers:

• Consumers can control which personal data they share and who gets access;
• Blockchain mechanisms provide anonymity to consumers as well as protection for data privacy;
• Proper compensation to consumers for providing personal data;
• Eliminating middlemen - personal data flows directly from consumers to companies;

As far as the companies are concerned, I would enumerate the following advantages:

• Quick and easy access to consumers` personal data;
• Receiving specific personal data of high quality thus designing new products and services in a more accurate way taking into account consumers` needs;
• Better sales activities;
• Better target marketing;
• Consumers` motivation in providing personal data.

In order to enable consumers to monetize their personal data, the PDATA token has been established as the currency expressing the personal data value and serving as an instrument of interaction between consumers and companies.

PDATA token and ICO terms:

PDATA is a cryptocurrency for internal use providing utility for both the companies and the consumers. PDATA tokens will be used by consumers and companies to interact with the Opiria platform. The value of your personal data will be reflected in the PDATA tokens and companies will need PDATA for purchasing these data from consumers. Consumers will earn PDATA tokens by participating in surveys and selling their personal information.

Pdata token specifications:

👉 Token name: PDATA
👉 Token standard: ERC-20
👉 Total supply: 750 000 000
👉 Token price: 0,1 $
👉 Minimum contribution per person in the first hours of crowdsale: 0.5 ETH
👉 Payment method: ETH.

ICO terms:

Token public pre-sale is scheduled to start on the 10th of April and will end on the 20th of April. Main-sale will begin on the 21st of April and last till 21st of may. At present private-sale is ongoing but entering costs are quite high - starting from 50000 USD so it would be better for smaller investors to wait until public pre-sale stage.

The project team:

The Opiria software development team consists of nine full-time developers having good experience in the related fields (personal data protection, blockchain technology, Android and iOS applications, software architecture, data transmission, and marketing).

It is obvious that the founders of the project (Dr.-Ing. Christian Lange and Dipl.-Inf. Marlene Gagesch) have made good efforts in selecting the main staff and advisors. Such approach should result in the stable development of the Opiria platform. The full list of the team members and advisors can be found on the official website by following the link: https://opiria.io/#team

Conclutions:

We deal with a very interesting project related to personal data protection field. At the current stage of social development, it is very important for the companies to understand consumers` needs in order to design better products and services. The Opiria platform project team gives chance for both sides (consumers and companies) to take benefits from personal data sharing through issuing PDATA tokens and managing data in the controlled and smart way. This undertaking is very promising in terms of high return on investments so let us take a closer look and keep tracking the progress of fundraising and advertising campaigns.

The Opiria project contact details:
• Project website: https://opiria.io
• Twitter: https://twitter.com/PDATA_Token
• Telegram Group (Open Chat): https://t.me/PDATAtoken
• Facebook: https://www.facebook.com/pdatatoken/
• BitcoinTalk (Forum Thread): https://bitcointalk.org/index.php?topic=3076122.0

The author of the article (on Bitcointalk):
https://bitcointalk.org/index.php?action=profile;u=1144629;sa=summary

Any feedback on the Opiria project and PDATA token would be really appreciated. Thank you!