Sony Launches New Products At IFA 2018

At the IFA consumer electronics show in Berlin, Germany, which began today, Friday, August 31, Sony Corporation is set to showcase an array of its latest products featuring cutting-edge technology. At the Sony press conference held on Thursday, August 30, in advance of IFA’s official opening, Kenichiro Yoshida, President and CEO of Sony Corporation stressed that Sony will enhance both creator and user engagement as per its corporate direction to “getting closer to people.” He added, “Our electronics products play the vital role of connecting creators that produce stunning audio and visual contents with users who enjoy them.”

He then stressed that “In addition to capturing ‘Reality’ through the pursuit of high-fidelity audio and high-definition video technologies, going forward, I believe it is equally important for Sony to also deliver ‘Real-time’ value. Real-time describes the concept of ‘this-moment-in-time’ or ‘live-ness.’” Following this, Ichiro Takagi, Senior Executive Vice President in charge of Home Entertainment & Sound Business stated that “Through the best images and sound possible, we want to fully convey the creator’s intent, and provide the ultimate audiovisual experience to users.” He then introduced Sony’s latest TV and audio products.

A video of the press conference can be seen below:

Home Entertainment and Sound
Sony unveiled WH-1000XM3, the newest addition to the 1000X series of wireless noise cancelling headphones. This new model boasts major improvements to its industry-leading Noise Cancellation technology with the newly-developed HD Noise Cancelling Processor QN1 to deliver approximately four times greater performance. The newly-developed component can not only negate low-range noises from aeroplanes, but also further cancels mid to high-range noise such as street noise and human voices.

The inclusion of a high-quality internal headphone amp for the HD Noise Cancelling Processor QN1 realizes stunning high sound quality. Customers can comfortably immerse themselves in their music anytime, anywhere. Elsewhere in the wireless headphone category, Sony showed off the WF-SP900 truly wireless sports headphones. The water-proof and dust-proof WF-SP900 feature an internal memory, letting customers play music from their smartphone with Bluetooth connection or no device at all, even while swimming in the ocean.