Disclaimer
The given White Paper document has been formulated to present the Ubex project to potential
participants of the platform and those interested in contributing to its development. The information
set out below may not be exhaustive and does not imply any contractual relationship. Its sole purpose
is to provide information to potential Token holders, so they may determine whether they are willing to
analyze the company with the intent of acquiring UBEX Tokens.
No part of the given White Paper shall be deemed to constitute a prospectus or a solicitation for
contribution, nor does it in any way pertain to an offering or a solicitation of an offer to buy any
securities in any jurisdiction.
The given document is not composed in accordance with, nor subject to, any laws or regulations of
any jurisdiction aimed at protecting contributors.
Certain statements, estimates, and financial information contained in the given White Paper
constitutes forward-looking statements. Such forward-looking statements or information deem risks
and uncertainties, which may cause actual events or results to differ materially from the estimates or
results implied or expressed in such forward-looking statements.
The given English language White Paper is the primary and sole official source of information about
the Ubex project and its Token launch. The information contained herein may be translated into other
languages or used for establishing written or verbal communication channels with potential partners
or contributors of the project. As a result of translation, some information contained herein may be
omitted, corrupted, or misrepresented. In the event of inconsistencies between any translations or
communications and the given official English language White Paper, the provisions of the given
English language original document shall hold primary status and prevail.
Ubex AI AG reserves the right to introduce changes to the given White Paper. In the case of a
difference or differenes between the versions of the document, the lastest version of the White Paper
published on the ubex.com website shall prevail, and all previously published versions are considered
to be invalid in all their iterations and representations.
Ubex prohibits users of the platform to avoid capital controls of any kind and does not allow them to
conduct contributions in foreign assets of any manner.
The information contained in this Whitepaper and on https://www.ubex.com are of descriptive nature
only, are not binding and do not form part of the terms and conditions of the Token generation event
(hereinafter known as the “Terms”). In particular, you should be advised that the purchase of UBEX
Tokens may involve high risks. Please refer to the risks section in the Terms for more information.
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Before purchasing any UBEX Tokens, please ensure you are capable of offering official representation
and warranties, specified in the respective sections of the Terms.
Any distribution, public or otherwise, of the given document and the offer and/or sale of UBEX Tokens
may be restricted by law in some jurisdictions. Failure to comply with any restrictions could result in
a violation of the law. At the moment, UBEX Tokens have not been registered under the U.S. Securities
Act of 1933 (hereinafter the “Securities Act”), or with any regulatory authority of securities of any
state or other jurisdiction in the territory of the United States. UBEX Tokens shall not and cannot be
offered to, purchased by or sold to, on the account of or for the benefit of, any green card holder of the
United States or any US citizen or permanent resident of the United States (tax or otherwise), or to
an individual having a primary residence or domicile in the United States (tax or otherwise), including
Puerto Rico, the U.S. Virgin Islands or any other territory or possession of the United States.
UBEX Tokens shall not and cannot be offered to citizens or permanent residents of the Republic of
Singapore (tax or otherwise), or anyone having a primary residence or domicile in Singapore.
UBEX Tokens can be sold only through pre-purchase services on the Ubex platform to citizens or
permanent residents of Canada (tax or otherwise), or to anyone having a primary residence or domicile
in Canada.
We do not and cannot provide guarantees and disclaim any liability that the above-mentioned
conditions shall be fulfilled. It is the sole responsibility of the reader and potential participant or
contributor to ensure that participation in the Token Sale is not prohibited under the applicable laws of
said participant’s or contributor’s country of residence or domicile.
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Executive Summary
The digital advertising market has been actively growing for the last 4 years; its size has exceeded
the size of the television segment in 2017. This is a historic event for the advertising market. One of
the most promising segments of digital advertising is programmatic advertisement, which shows
an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic
segments. According to the forecasts of Magna Global, the market size of advertising software will
reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems,
including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud.
As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers
receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic
technologies, neural networks and smart contracts in a single system. Through this approach, Ubex
provides a transition from the traditional pay-per-click scheme to the payment for targeted actions,
which is the most fair and interesting model for all market participants.
We present to you the Ubex project - a global, decentralized exchange of programmatic advertising
based on neural networks and smart contracts. The mission of Ubex is to create a global advertising
ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. The programmatic system
automatically chooses ad slots that have the highest probability (calculated via neural networks
algorithms) to engage the target user. Procurement of advertising takes place in real time using
programmatic technology on the basis of neural networks with the application of smart contracts.
Neural networks contribute to the optimal distribution of the ads among available ad slots and the
smart contracts eliminate risks for advertisers and publishers by providing more transparency.
Advantages of Ubex in comparison with other advertising exchanges:
Neural networks maximize purchasing efficiency.
Neural networks, which process information about each visitor to the member networks’
websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks
evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser
offers, and choose the most suitable advertisement. Neural network are able to do it because
of the track-record of the previous actions of users, and the statistical datasets provided by
site-owners. All these inputs improve the ability of neural network to make better predictions.
Thanks to this, member network website visitors see only those ads that are maximally
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confined to their interests, and which would convince them to fulfill the target action with
maximum probability. Ubex algorithm also estimates the economic efficiency of displaying
various advertising options to each particular user. Therefore Ubex maximizes the targeting
of advertising and the economic efficiency for advertisers
Blockchain-based smart contracts minimize participants’ risks.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising.
Smart contracts allow for making the relationship of advertisers and publishers (owners of
ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all
parties. By applying such an approach, Ubex allows passage from the traditional pay per
click scheme to the model of payment for targeted actions, the most fair and interesting
model for advertisers.
Our team consists of high-level professionals with extensive experience in areas of
marketing, neural networks and blockchain. We perfectly know and understand all the
advantages of these technologies, which we are able to apply effectively in order to achieve
the maximum result in terms of advertisers’ budget efficiency and publishers ads revenues.
The infrastructure developed by us will allow us to take the process of buying advertising and
its economic efficiency to a new level.
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The market
What is programmatic advertising? In plain English, it is buying real-time advertising on the basis of
an auction. The concept of the software is definitely broader and includes limited auctions and direct
sales of advertising as well.
In general, programmatic advertising is a set of 