4 Image Optimization Tips to Improve the Load Time of Your WordPress Site

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I bet you have heard that you need to optimize your images. But what does it means? It means that you, without losing the quality of your pictures, reduce their size so that your page loading time remains low and that your users don’t give up on using your website. In this article, we’ll share four tips on how best to optimize your images.

1. Resize images

Wonder how; well this is the way how to resize images in WordPress. Open your admin panel in WordPress. In “media open library“ click on the picture you want to resize, then choose “edit image“. On the right side, you will see “SCALE Image“> original dimension of the image, and below “new dimensions“. You can only enter width, and the high will be automatically calculated based on the image ratio.

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Same when you enter the height, width is automatically calculated and entered into “new dimensions“. Then you will need to click “Scale” to complete the process and your image will be resized. If you are satisfied and would like to use this resized image, go to the image details, “attachment details”, and copy the link for this picture.

2. Plugins

This is pretty self-explanatory, so let’s take a look at some of the most popular ones.

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Smush Pro is a plugin that compresses your images automatically. You can also use your old pictures, which is great, and Smush will compress them to the optimal size for your site. If you want to install it click on the “plugins” – “add new” and then type “smush” in a search box. After you activate it will get redirected by the “smush” button a dashboard where you can configure the settings. When you see the “bulk smush now” icon, click on it and Smush will take all the images stored in the “media” folder and it will optimize them.

On top of your page, you can see the “total savings” that you are getting (in MB). If you are using the free version you will be able to optimize 50 images in one run, then you will need to repeat the process. A free version is limited to basic optimization. But if you get the paid PRO version you will get tons of additional features to achieve the best performance.

Tiny PNG

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Tiny PNG decreases the number of colors in an image. In your converted PNG (portable network graphics) file similar colors are combined in the image. By reducing the number of colors, 24-bit PNG files can be converted to 8-bit indexed-color images, and that is significantly smaller. Tiny PNG files are supported on all modern browsers and that includes mobile devices also.

EWWW Image Optimizer

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EWWW is a free WordPress image optimizer with no file size limit. But, you do have to keep in mind that it works only on your server (free version). EWWW offers JPG, PNG, GIF, and PDF optimization. If you would like to use the EWWW Cloud, you will need to purchase an API key. With Easy IO images are automatically compress, scaled to fit the webpage size and size of your device. Free image backup will store your original images for 30 days, so if you happen to need them for any reason you can get them in the allotted time period.

Honorable mention: WPFileo Pro

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WPFileo Pro is a media library plugin used to manage thousands of images effortlessly in just mere seconds. All the online website owners have plenty of images, videos, and files that need to be organized specifically, and WPFileo Pro makes your work a lot easier.

The plugin helps to create unlimited folders, sub-folders, galleries, etc. Moreover, a user can create user-friendly media library folders with the rainbow color scheme. WPFileo Pro is a great automated tool to organize and optimize images. A worthful plugin to manage the media folders!

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