There are several factors that make up a well-optimized site in the eyes of Google. One of those factors is image optimization. Unfortunately, it’s a step that even the savvier small business marketers often overlook. It’s no secret that images boost your marketing effectiveness yet poorly optimized images can actually detract from your efforts. Here are a few image optimization tips for better SEO.

What is image optimization?

Image optimization, or image SEO, refers to the elements of on-page search engine optimization relating to image files. It involves all elements of a graphic such as a file name, size, and even positioning on the website. While hugely important for e-commerce sites due to the sheer number of images generally used on sites of that nature, all websites can benefit from using the fundamentals of image optimization.
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